Smart Series By AXA Insurance, Product Innovation And Service In Public Insurance And Health

Photo: Doc. AXA Insurance

JAKARTA - PT AXA Insurance Indonesia (AXA Insurance) launched a series of innovations for general insurance products and services for individual customers and MSMEs, namely the Smart Series.

President Director of AXA Insurance, Laurent Bourson said, Smart Series by AXA Insurance is here as an answer to protect the Indonesian people with a simple to comprehensive series of insurance protections as needed and easy to buy.

"We want to create higher customer involvement and we will continue to innovate in this regard," he said in a written statement.

Based on OJK data, insurance penetration in Indonesia is still low. It was recorded that in 2021 it only reached 0.47 percent for general insurance penetration.

"There is a basic need for the community in terms of a sense of security. We hope that this innovation can encourage literacy levels for the community for the importance of self-protection, assets, and businesses as well as being a solution to easily have general insurance," said Deddi Hamonangan, Director of Compliance with AXA Insurance.

The series of Smart Series products for myself, family, and efforts consist of SmartTravel for travel convenience both domestically and internationally, SmartDrive for driving safety, SmartBusiness provides daily compensation to small and medium enterprises for unexpected events from life, health problems to businesses guaranteed by insurance policies.

SmartHome for the protection of homes and property, and SmartHealth for comprehensive health protection for customers and families.

The Smart Series products issued follow the provisions of the Financial Services Authority (OJK) to ensure the product is appropriate. Especially for SmartHealth, it is waiting for approval from the regulator," added Deddi.

Edwin Sugianto, Director of AXA Insurance explained, Smart Series products can be purchased through various distribution channels, both online in AXA myPage, Livin' by Bank Mandiri applications, agent partners, brokers, and through business partner company AXA Insurance.

"Not only that, claims can be made online in one step through a portal customer assisted by Emma, AXA Insurance's virtual assistant," he explained.

Each product in the Smart Series has various advantages. For example, SmartTravel, has assistance from AXA Travel Assistance if customers experience difficulties abroad. In addition, SmartDrive is supported by more than 218 partner workshops spread across 70 cities in Indonesia, complete with benefits for cranes and transportation compensation during repairs.

In particular, SmartBusiness is designed to maintain the business of MSMEs in Indonesia. This is one proof of AXA Insurance's commitment to continue to provide product innovation and services for the Indonesian people. Another advantage, Smart Series offers competitive prices that can be adjusted to the needs of optimal benefits.

During 2022, we have succeeded in obtaining 21 awards both domestically and internationally. Until mid-2023 we recorded double-digit growth for digital insurance purchases compared to the previous year. This shows the high public trust in AXA Insurance products and services and our commitment to becoming a common insurance company of choice in Indonesia because of innovation and ease of cooperation," Laurent concluded.