Appearing Style While Preserving Indonesian Typical Clothing Culture With Shopee 17.8 Local Select Festival

Photo: Doc. Shopee

JAKARTA - Culture is a wealth that is closely related to Indonesia. Archipelago countries that span from Sabang to Merauke, Indonesia has more than 300 ethnic groups, each of which has different traditions and cultures, ranging from language, culture, customs, to arts that are distinctive and have a certain meaning. So, we should as the nation's children and the younger generation participate in preserving this priceless cultural treasure.

Luckily, currently in the younger generation, we are increasingly encouraged to preserve Indonesian culture, one of which can be seen from the fashion trend that has emerged in the community. The style of dress that mixes and mixes traditional Indonesian clothing in everyday casual clothes has begun to become the style chosen as a style of dress for some people, for example, such as the trend of Berkain.

This trend creates a fashion style that combines traditional Indonesian fabrics with modern tops or subordinates, such as t-shirts with batik cloth from the Javanese tribe. This Berkain trend proves that people can be free to be creative using traditional aesthetic designs with a modern fashion item combination.

The trend of mix and match clothes like this is also enlivened by various Indonesian artists and influencers who often upload casual outfits combined with traditional Indonesian clothing. In addition to preserving culture, it turns out that wearing traditional Indonesian clothing can also make the appearance stylish while of course supporting local products made by the nation's children. Celebrating the 78th Indonesian Independence Day can be the right moment for people to appear full of style while maintaining the nation's culture.

But where do you think you want to start? Well, see the inspiration for outfits that can be created in traditional and modern combinations that you can create through the Shopee 17.8 Local Select Festival campaign this time as an idea to appear full of style on Indonesian Independence Day!

1) Appearing casual and stylish with Batik

Batik can be a choice of trendy for mix and match between modern clothing items and traditional styles. The motifs and colors of various batik are very suitable to be combined with other fashion items, especially those with plain motifs. Batik is also one of the traditional items that looks simple so it's right to choose for those of you who just want to try to mix in style like this. Especially now that there are also many batik with more modern shapes and models.

One of the inspirations for outfit looks that you can use is a combination of batik tops with skirts or plain pants, even those made from jeans. You can try using and match batik with a wide selection of jeans from Edwin Jeans for various looks that you can create, ranging from classic, simple, to formal look for both men and women.

2) Complete plain outfits with Indonesian Clothing, suitable for wearing in various atmospheres

Who doesn't know the series of trends? Many people have tried it, but you still haven't found the right way to mix and match? You can start with a simple one first like Obi Belt, which is a complementary fashion accessory with a typical Indonesian woven cloth motif that is wrapped like a belt on clothes.

Obi belt can beautify the plain outfit you have, such as plain dress and plain shirt from Cotton Ink. In addition to the Obi belt, woven fabrics can also be used as lilit skirts that are suitable combined with various modern superior options, such as various tanktopes and plain tops from 3Mongkis.

3) Various fashionable Kebaya models, the right choice to look beautiful and elegant

Kebaya has always been successful in following the times. Not only modern kebaya which is typical of plain colors and simple designs, now Kabaya has increasingly contemporary motifs. Various local brands have now provided unique batik options that can make you stand out and elegant with beautiful patterns, one of which is as far as you can see.

The choice of kebaya from this brand can be a mainstay to mix traditional styles with modern touch that are suitable for use anywhere, both for formal events in the office and meeting relatives. Various choices of kebaya models As far as you can see that you can mix with cloth, jeans, black subordinates or plain white as your daily outfit.

So you already know what style you fit? Come on, create and create your style while preserving tradition and culture with well-known local brands at the Shopee 17.8 Local Select Festival.

Lasting until August 17, 2023, Shopee presents a series of the best local brand excitement and offers so that users can appear confident with their respective preferences in creating a mix of traditional and modern styles, including Free Ongkir 100RB in Indonesia, Flash Sale 17RB, and Voucher Diskon 17RB.

Daniel Minardi, Head of Brand's Management & Digital Products Shopee Indonesia, stated that traditional clothing is a valuable asset of Indonesian culture. Not only beautiful, traditional clothing is timeless and always fashionable to look at.

"We really appreciate the movement of people who are increasingly fond of preserving traditional clothing through blending with modern fashion items so that they can be used for everyday life. With this high trend and response, various local brands have emerged uniquely. Therefore, through the Shopee 17.8 Local Select Festival campaign, we are very happy to be collaborating with various local brands such as in the excitement of the Shopee 17.8 Local Select Festival campaign through a series of their products to show the greatness of local products and invite the community to preserve and support the work of this extraordinary nation's children," explained Daniel.