YOGYAKARTA - Live Shopping or live streaming while selling is a hot topic in the Indonesian internet. The reason is that it is not only social media such as TikTok or Facebook that provides live shopping features, but the giant marketplaces such as Shopee, Tokopedia, to Blibli also provide live shopping features so that it makes it easier for users to carry out purchases starting from seeing products when live streaming to checking out.
2 marketplaces that are aggressively advancing their live streaming and live shopping features are Shopee and Tokopedia. With hundreds to thousands of sellers using the live shopping feature, these sellers are able to produce sales up to repeatedly compared to not implementing live shopping.
The use of live streaming is felt to be very helpful for sellers in making their business more visible, as well as being seen on standby among tens of thousands of other sellers. In terms of marketplaces that provide features, they also do not remain silent. For some sellers who participate in the live shopping program through the invitation road, they are given an advantage that can hardly be rejected:
Of course, not all sellers in the marketplace have the same opportunity to increase sales and advance their business. For some of them, they are obliged to fight for themselves to get normal sales in terms of live shopping.
In this post, we shared 10 Guidelines for Brand Before Starting Live Shopping sourced in our experience of providing and sharing training with hosts who will live stream on the marketplace on the basis of StarNgage management:
Prepare A Competitive Studio
One of the reasons people feel at home watching a live shopping activity is that what they observe spoils the eyes, such as a complete, neat, and well-organized studio. Not only that, lighting is also important.
When watching a live shopping, the audience will sort out a video with clear and bright sketches compared to the black and dim. Therefore, make sure to prepare a qualified studio before holding a live shopping in the marketplace.
Stable Internet Connection
This is an absolute requirement. You certainly don't want to be in the middle of a live shopping, the audience suddenly disappears because the video they watch is broken or suddenly frozen due to a slow internet connection problem.
Because live shopping relies heavily on internet speed, so that a normal connection becomes an obligation to ensure the comfort of viewers and reduce friction.
Use Live Shopping Special Promo
This is also one of the things to consider why people want to watch live shopping. More than that, so why do people want to buy when live shopping is going on.
If the promos that appear are the same when live shopping and not, there is no reason for viewers to always watch live shopping activities. However, if there is a special promo for live shopping that is more tempting, it can be an alibi for people to wait for when the store will resume its live streaming.
This is taking place in the Indonesian marketplace today and is accompanied by the fact that live shopping has succeeded in boosting sales of sellers without exception. An algorithm that works fairly makes each seller have the same opportunity to get the most viewers.
Maximize Live Shopping Features
Each marketplace platform has its own unique features. If it can optimize each existing feature properly, it will be a certain advantage because again it is a reason that can be considered why viewers are required to stay and always watch live shopping activities.
Take Advantage Of Games And Giveaways
Many live streamers play a simple game to make live shopping always exciting and not bland, and this is one of the tricks to attract and bind the audience. Then, the live shopping peppered by the giveaway is also one of the determining aspects of the audience wanting to spend time waiting for the live to finish.
Show 2 Sides Of Products
What is interpreted is showing a product when it is still sealed, and showing a product whose seal has been unsealed on a live shopping basis. This means sharing experiences differently with when viewers shop outside of live shopping.
Even though they don't feel directly holding the product they see, at least they can see the original form of the product they want to buy compared to just looking at static images and short videos like when surfing online store windows.
Product Review
One part that is eagerly awaited by live shopping viewers is when the host holds discussions or reviews of the products being sold. Not only showing 2 sides of the product as described in the previous point, discussing products in detail also means to make potential buyers more confident in product authenticity.
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The more like the original form of a product that appears in the photo, the greater the opportunity to be purchased when live streaming or live shopping. Coupled with a special live streaming promo, of course, the opportunity for a significant increase in sales is no longer just a dongen.
Pay Attention To Host Appearance
The appearance of the host that holds a live shopping is also an important aspect for people to feel at home watching it for a long time because it is indeed an interesting product. It takes a host who is able to attract the attention of viewers, has good skills, and a friendly host, always smiling, and energetic!
In terms of appearance, the host does not have to be in a menor style, but also doesn't look shabby, so it makes viewers not interested. Experienced hosts know how to look according to the products they bring.
Expand Interaction With Spectators
Interactions with viewers are also important things that deserve to be observed when holding live shopping. Reading the opinion of viewers and giving a good response will give a positive and friendly image, so that the more often the interaction is tried, the greater the involvement of viewers to live shopping.
If viewers share a positive response, the Live Shopping algorithm in the marketplace will read it as a good feature and have the opportunity to be recommended to more viewers. The result? More viewers are more likely to be bigger!
So after knowing the preparations before starting a live shopping, see other interesting news on VOI, it's time to revolutionize news!
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
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