Getting To Know 5 Elements In The Business Brand Logo, From Fonts To Forms

Illustration (Photo: Pixabay/dlucaso0)

YOGYAKARTA Logo is an identity implemented in the form of symbols, images, trademarks, which is useful as an identity and identity that shows the characteristics of a business. Well, in logo creation, there are several elements that must be fulfilled. Anything? Check out the full information about elements in the following business brand logo.

Summarized from various sources, here are some elements in the logo of a business brand that you need to know:

1. Font or in the form of letters

As mentioned above, Logo is a symbol that is part of the core of your brand identity.

For those of you who want to create a logo, it is important to pay attention to fonts or fonts. Use a font that can reflect the concept or value of the brand.

By selecting the right font, a logo will look more complete. In addition, suitable font usage will affect the character assessment of the brand.

2. Icon

Not a few companies use mascots to become business icons. The icon itself is a form of visualization of an object that can display a simple picture, which will not eliminate the essence of the object along with its functions.

The icon in the business brand logo has several functions, such as identity or symbol, physical characteristics representation, and function representation. In addition, the icon can also be a communication such as a logo.

3. Color

Color elements should not be underestimated in the logo of the business brand. The right color selection can leave a very deep impression.

In addition, color can also affect human emotions. Color can also affect human emotions. You can learn color psychology to be able to choose the right color.

Some color philosophy in psychology, among others:

4. Meaning

Elements in the next business brand logo are meaning and purpose. This element needs to be really paid attention to to to get maximum results. Meaning and purpose you will get through the combination of all elements that you have compiled in such a way.

Meaning and purpose can reinforce the character you want to build from the brand that uses the logo. In addition, philosophy will also provide a perspective on the value, vision, mission of the company or brand that uses the logo.

5. Form

The form can be an element that can describe the character of the product or service. This shows that each form you create can provide a separate philosophy.

There are several examples of philosophy of the form, namely:

That's the information about elements in the logo of the business brand. Hopefully this article can add insight to the loyal readers of VOI.ID.