JAKARTA - PT XL Axiata Tbk (XL Axiata) succeeded through the first quarter of 2023 with strong growing financial performance. In addition, XL Axiata also continues to spur convergence services as a promising future product.
In terms of revenue achievement during the first quarter of 2023, XL Axiata managed to achieve a total revenue of IDR 7.55 trillion, growing by 12 percent higher than the same period last year (YoY). Data revenue and digital services reached IDR 6.91 trillion, or around 91.5 percent of total revenue.
All of these growths had a positive impact on EBITDA, which grew 13 percent YoY with a margin of 47 percent, to Rp3.58 trillion. In addition, XL Axiata also posted net profit growth after tax (PAT), which amounted to Rp204 billion.
XL Axiata President Director & CEO Dian Siswarini said the first quarter of each year is always full of challenges and not easy. However, he admitted, XL was able to prove that in the first quarter of 2023, it was able to record quite strong financial performance with double-digit growth in revenue, EBITDA, and PAT YoY.
"Of course this is all the result of our hard work in each line, especially in presenting the best customer experience supported by the provision of sustainable products and qualified quality networks," said Dian, in an official statement, Wednesday, May 10.
XL Axiata closed the first quarter of 2023 with a total of 57.9 million subscribers, with the achievement of a blended APPU (average revenue per user) which also increased from IDR 36 thousand in the same period the previous year to IDR 40 thousand.
The increase in ARPU blended is certainly in line with the company's focus on achieving and maintaining productive customers. In addition, XL Axiata's digital transformation strategy of 2.0 is included in developing customer experience through the MyXL and AXISNet applications has proven effective. Both applications have provided very strong results until the first quarter of 2023. It is recorded that more than 26 million subscribers have been active using MyXL and AXISNet, with the growth of Monthly Active User (MAU) reaching 47 percent YoY.
The level of use of MyXL and AXISNet will further improve customer experience and monetization by XL Axiata through a better understanding of customer needs. More users in both apps will sharpen predictions about future trends and customer behavior, as well as make it possible to provide appropriate offers to the right customers, at the right time as well.
One of the keys to XL Axiata's growth is the personalization of supply and services. This strategy continues to be implemented throughout the first quarter of 2023. As a result, net promoter score (NPS) data continues to increase significantly, thus encouraging service use and ultimately helping to increase revenue.
The results of implementing digital-based strategies through data analytics also allow XL Axiata to invest in high-value areas and build networks, including to meet demand from all customer segments.
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With this data, this analysis also allows XL Axiata to evaluate KPI (key performance indicators) in all aspects related to customers, marketing campaigns, and customer loyalty, so that the company can design the right strategy to face challenges and opportunities at the right time.
Network Performance Continues To Increase
On the network side, XL Axiata continued the initiative to improve network quality after successfully delivering XL Axiata to close in 2022 with a victory in four opensignal independent survey categories for the period December 2022. XL Axiata is the best among all Indonesian operators for the category of download speed experience, video experience, game experience, and voice application experience.
XL Axiata's seriousness in strengthening the network is also reflected in the majority allocation of IDR 8 trillion in capital expenditure funds (Capex) to support network expansion needs.
Until the end of March 2023, the total number of BTS XL Axiata reached 147,516, with a total BTS 4G of 94,380 thousand units. The number of BTS 4G plants is 12.5% compared to the same period the previous year. with the level of connection with the fiber optic network reaching 55 percent (fiberized).
Investment and network strategies that have been carried out have succeeded in improving the quality of better network experience so that they can increase higher usage. This is evidenced by the trade that grew by 19 percent YoY. Meanwhile, the 3G spectrum refarming process which continues to be implemented until now only leaves less than 1,252 BTS units.
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