CSAP Inaugurates 44th Mitra10 And 18th Atria, Located In Cibinong, West Java

Photo: Doc. Catur Sentosa Adiprana

JAKARTA - PT Catur Sentosa Adiprana Tbk (CSAP), the owner of the distribution network of building materials, chemicals, and FMCG, Mitra10, and home furnishing Atria is again expanding by inaugurating a new superstore. The location of the newest Mitra10 and Atria stores is in Cibinong.

Superstore Mitra10 Cibinong, which occupies an area of 2.1 hectares, is the 2nd store to open in 2022. After previously opening in January last year in Pekanbaru, Riau, and in the near future it will follow the opening of 2 new stores, one in Jabotabek and one outside Java. Thus, it will fulfill the target of 4 new Mitra10 stores in 2022.

Corporate Secretary of PT Catur Sentosa Adiprana Tbk Idrus Widjajakusuma in a written statement, Thursday, May 26, said this expansion strategy is to fulfill the target of ownership of 50 Mitra10 stores by 2023. To then proceed with the next long-term target, namely, ownership of 100 Mitra10 stores by 2030.

Mitra10 Cibinong has a building area of 7,280 m2 with a sales area of 3,071 m2 which sells 65,000 items/Stock Keeping Units (SKU). The goods, which are 80 percent locally made in the country, are divided into 13 categories consisting of paint and its variants, floors and walls, bathrooms, kitchens, doors and windows, pipes/plumbing, building materials, electricity, home appliances (hardware), tools, hobbies, household furniture (houseware) to household appliances (home appliances). With the number of internal employees as many as 76 people.

Erick Koswara, GM Marketing Communication of Mitra10 explained, the opening of Mitra10 stores in various cities in Indonesia is PT Catur Mitra Sejati Sentosa's ongoing commitment to being closer, and at the same time being a community partner in building houses.

"With the opening of Mitra10 in Cibinong, we currently have 44 stores in 25 cities in Indonesia. We hope that Mitra10 in Cibinong can become a destination for people to meet their shopping needs for building materials and home appliances," said Erick.

Visitors can not only shop at Mitra10, but they can also choose various furniture products at Atria. Occupying an area of more than 1,100 m2 at the Mitra10 superstore location, visitors can choose from more than 14,000 types of goods/ SKUs that are arranged in an attractive and thematic way. Atria has a total of 18 showrooms in 13 cities in Indonesia.

Atria Furniture is here as a Furniture and Mattress retailer with product design, space-saving concept, quality finishing, quality materials, and affordable prices. In 2022, 18 Atria Furniture Showrooms have been present in the cities of Jabodetabek, Tegal, Surabaya, Malang, Bali, Makassar, Palembang and Pekanbaru.

Visitors can choose a variety of furniture products such as: Bedroom Sets, Bed Degrees, Commercial, Dining, Kids, Living, Mattress, Office, Storage, Wardrobe, to modern beautiful knick-knacks to decorate their dream homes.