PT Kosme Prepares A Potential Market In The Middle East, Showcases Products From Indonesian Nature

Titis Indah Wahyu (far left) with Kartika Candra Negara, S.Sos, MPA, the Indonesian Consul General in Dubai (center) along with BPOM officials and the Indonesian delegation during a visit to Dubai. (Photo: Doc. PT Kosme)

JAKARTA - PT Kosmetika Global Indonesia (PT Kosme) is consistent in continuing to develop its potential not only in the country but also globally. In 2022, coinciding with the World Expo Dubai 2020, through its series of events, the Business Forum on Traditional Medicine, Health Supplement and Cosmetic Expo 2020-Dubai, recently, PT Kosme appeared to showcase some of its newest innovations.

"We are exploring that Dubai is the right gateway to enter a wider market. Where cosmetic products and health care made from traditional Indonesian ingredients get a warm welcome from buyers who are enthusiastic about our products", said Shandy Purnamasari, Owner of PT Kosme in a written statement, Monday, March 14.

PT Kosme, which has been known as one of Indonesia's Maklon cosmetic manufacturers, showcases several successful product innovations, including MS Glow and Skin Theory. Through a successful cosmetics business in the country, PT Kosme is optimistic to enter the Middle East market through Dubai. Moreover, the invitation of PT Kosme helped increase the company's confidence to penetrate a wider market.

"Of course, we are ready to bridge innovations from Indonesian companies that want to explore markets in the Middle East to promote as well as explore markets in Dubai and the Middle East. So that these activities can have a positive impact on improving the economy in the country", said Kartika Candra Negara, a Consulate General of the Republic of Indonesia in Dubai when receiving the group, including from PT Kosme.

Titis Indah Wahyu mentioned the significant contribution of the cosmetic tolling business has become our belief to expand the market more broadly.

"Concentration on technology, innovation, and research is the strength of PT Kosme to also compete with companies in foreign countries", she explained, mentioning that a visit to the Middle East was welcomed by potential buyers who were interested in doing business with his company.

Cosmos Innovation

Titis said that successful company innovations in cosmetic tolling services continued to innovate in products to develop cosmetic products by making innovations in the field of beauty that were adapted and accepted by all countries, especially Central.

PT Kosme considers that the demand for products with a back-to-nature concept is still quite large. Considering that Indonesia has been known as a country that has the advantage of efficacious natural ingredients and has been clinically tested.

"The Middle East market is quite potential for our market, especially since the residents there want products with natural ingredients that have been clinically tested and packaged in a modern way. We are targeting to be able to add a new base market for products from PT Kosme. Of course, we will continue to innovate products that are can be accepted by the market here", added Titis.

Titis said seminars and business forums to Dubai will also be followed by company representatives to continue working on the market in Dubai to other Middle Eastern countries such as Abu Dhabi, Sharjah, and others. Considering that these countries are warm enough to welcome Indonesian products.

PT Kosme also targets company representatives there to be able to increase the sales volume of cosmetic products several times. Kosme's commitment to continue to hit the global market in 2022 is an effort that the company is serious enough to be able to increase market share other than in Indonesia.

"This is also our effort to continue to campaign for Indonesia through innovation in the field of cosmetics, food supplements made from traditional ingredients that are packaged in a modern way. So that in the future PT Kosme with its innovations can continue to contribute to real economic improvement in Indonesia", hoped Titis.

PT Kosme assesses that although product competition at home and abroad is quite tight, this is not an obstacle to carrying out the latest innovations in the fields of beauty technology and traditional medicines. Apart from being successful in beauty products, PT Kosme through one of its bus units has also launched Nutridrink and HappyMe. Kosmehealth will soon launch other products with a back-to-nature concept.