Official! Conglomerate Hary Tanoesoedibjo Changes The Name Of MNC Studios To MNC Digital Entertainment

Conglomerate Hary Tanoesoedibjo. (Photo: Instagram @hary.tanoesoedibjo)

JAKARTA - The company owned by conglomerate Hary Tanoesoedibjo, PT MNC Studios International Tbk (MSIN), which is a subsidiary of PT Media Nusantara Citra Tbk (MNCN), changed its name to PT MNC Digital Entertainment Tbk. This has been approved by the shareholders at the Extraordinary General Meeting of Shareholders (RUSLB) which was held today, Friday, March 11.

In addition, the company is also rebranding to become the largest and most integrated digital content and entertainment group in Indonesia. The Executive Chairman of MNC Group, Hary Tanoesoedibjo said, the reason for the name change was to reflect and describe the new structure of MSIN, which was effective since the closing of this EGMS.

According to him, MSIN has grown from operations-driven activities in content & IP production and distribution, talent management, social media & multi-channel network (MCN) management, gaming, and esports, enlarged by the addition of the largest premium AVOD & SVOD superapp platform in Indonesia, and 7 online portals.

"The change of name from PT MNC Studios International Tbk or its company code MSIN which its name was changed to PT MNN Digital Entertainment Tbk. It has been approved by the shareholders", said Hary Tanoe.

To ensure focus while ensuring agility in adapting to the rapidly evolving media and technology landscape, particularly on audience behavior and content consumption patterns on digital platforms, the EGMS also approved a change in a management position to strengthen the business, navigate the strategy appropriately to changes in a sustainable industry and add operational expertise as needed due to the expansive ambitions embodied in each of the Company's business verticals.

Approval to acquire shares of RCTI+ (PT MNC Digital Indonesia), okezone.com, sindonews.com, inews.id, idxchannel.com, celebrities.id, sportstars.id, & BuddyKu (PT MNC Portal Indonesia), and Vision+ (PT MNC OTT Networks).

In addition to the current business composition, the Company has now been equipped with a comprehensive portfolio of digital distribution platforms through RCTI+ (AVOD superapp) & Vision+ (SVOD superapp), and 7 online portals, which will act as the main platform to maximize monetization of MSIN content that has top quality, which in turn can significantly increase the Company's digital audience base.

This important milestone will serve as a stepping stone to deepen MSIN's understanding of the consumption preferences of Indonesian viewers across all digital platforms, strengthen the Company's ability to provide more relevant content to the public, and increase its competitiveness to produce better content in the future.

Director of MSIN, Valencia Tanoesoedibjo said, today represents a major milestone for MSIN, because by consolidating RCTI+, Vision+, and various portals under the Company. According to him, this is a very important big step for MSIN to be positioned as the largest digital content and entertainment group in Indonesia.

"I look forward to the huge positive potential that this consolidation will bring for the Group. Overall, the synergies between MSIN's various operating verticals can create an optimal alliance that has the potential to build greater monetization flows for MSIN in the future", concluded Valencia.