KFC Indonesia, Which Is Owned By Ricardo Gelael And Conglomerate Anthony Salim, Still Loses Rp201.38 Billion In The Third Quarter Of 2021

Illustration of a KFC Outlet. (Photo: Unsplash)

JAKARTA - The manager of a KFC fast food restaurant in the country, PT Fast Food Indonesia Tbk (FAST) targets to be able to turn around to book a net profit in 2022. Director of Fast Food Indonesia, Wachjudi Martono, hopes that the company's strategy that has been set will make the performance in 2022 recover as before the COVID-19 pandemic.

"With the targets set and the strategy launched for 2022, and if there are no effects from the pandemics of previous years, there are also no challenges that are not taken into account in the business model, we believe that 2022 will be our year of recovery," said Wachjudi in a public expose, Thursday 9 December.

Wachjudi explained that his party is targeting sales growth until the end of 2021 between 5-7 percent with projected sales of Rp5.1 trillion. Then, the sales growth of the company owned by the Ricardo Gelael family and conglomerate Anthony Salim is targeted to increase 24.1 percent to Rp6.33 trillion in 2022.

Meanwhile, total sales until the third quarter of 2021 fell to Rp3.45 trillion compared to sales in the same period last year of Rp3.58 trillion. Even so, the net loss position in the third quarter of 2021 was successfully lowered to Rp201.38 billion compared to the first nine months of last year with a net loss of Rp298.34 billion.

A number of sales strategies were also prepared by KFC Indonesia. According to Wachjudi, the main strategy is to increase dine-in capacity for 2022 and add business digitization.

"We have prepared an application that can be downloaded by customers to purchase our products, also added with new products that we will offer to our customers, as well as value meal programs and promotions according to time and events in 2022," he explained.

He continued, currently the total sales transactions reached 64 million transactions, aka a decrease of 35 million transactions compared to the achievement before the COVID-19 pandemic in 2019.

"We see that the pandemic or COVID-19 will not go away next year, but with health protocols, vaccinations, and relaxation of community mobility, due to health and vaccination, people's activities to return to the new normal will occur in 2022," he said.

The company will also improve its online sales strategy through two things, namely sales through aggregators and direct sales through applications, to the KFC website. The issuer, which also launched the Taco Bell franchise, will increase cooperation with food delivery aggregators, such as Gojek, Grab, SiCepat, Shopee to maximize integration and work together in the company's system.

"We also build our own sales application system, internally, we also build a sales system that can be done using WhatsApp Messenger. We build a web-based sales system," he said.