The Indonesian National Team's Jersei Polemic In Monitoring Of Social Media Discussions X

Witan Sulaeman is overshadowed by Nguyen Thai Son in the 2026 World Cup qualifier for the second round of Group F of the Asian zone at the My Dinh National Stadium, Hanoi, Vietnam, Tuesday (26/3/2024). (Between/HO-PSSI/mrh/rwa)

JAKARTA The Indonesian Football Association (PSSI) has released the official jersey of the Indonesian National Team. But the release of the jersey with the Erspo brand became controversial. Starting from designs that are considered bad to the selection of Erspo as the producer who invited him to ask questions.

Jersei's latest national team caused a long polemic after Erigo won the tender for 2024/25. The appointment of Erigo raises questions for football lovers in the country because the brand is better known as a producer of casual clothes, not sports.

Controversy is getting more and more after the design of the national team's latest uniform does not have visual attraction. Seeing this chaos, Netray Media Monitoring wants to monitor related topics in the X social media timeline to make it clearer. Netray monitors uploads of netizens X containing keywords, including the Italiano,erspo, and the national team jersey.

Netray found 18,533 uploads containing keywords during the monitoring period from March 30 to April 2, 2024. Netizens' conversations were dominated by negative sentiments in the form of expressions of disappointment, dissatisfaction, criticism, and various other negative responses.

"From the total upload, Netray found that at least 9,433 uploads were netizens' words with negative sentiment, or around 50.1%. Meanwhile, uploads with positive sentiment were 738 uploads," wrote Netray in his report.

The rest are uploads with neutral sentiment that have a volume almost equivalent to uploading negative sentiment. Here are examples of uploads with negative sentiment.

The launch of the national team jersey is indeed quite interesting for public attention. In four days of monitoring, tens of thousands of uploads received a 209,604 response. The high impression and attention of netizens who are fans of national football have made this conversation potential to reach up to 98.6 million Indonesian-language X accounts.

The peak of the conversation occurred on April 1, 2024. During 24 hours Netray netted 11,108 uploads with keywords. Since the beginning of the monitoring period, uploads with keywords have been busy, but conversations are said to have started to rise on March 31, 2024, marked by the emergence of 1,285 uploads.

In the midst of the heavy criticism of the designers of the national team jersey as well as the founder of the Meaning Group Ernanda Putra, netizens began to skin who Erspo and Erigo were. One of the accounts that raised this issue was @idextratime. Based on netizens' straightening, the Erspo brand is said to be completely different from Erigo, the winner of the jersey tender as announced by PSSI.

Because this conversation was dominated by negative sentiment, Netray observed the graphs of Top Complaint and Top Hastags. On the list of Top Hastags, the call to stop buying Erspo products is at the top. In addition, there are hashtags #JerseyTimnas, #Erspo, #Erigo, and #JustinusLaksana.

Likewise with the list of complaints from social media netizens X. The most of course is ugliness. These complaints and concerns were not only filed for the uniform design, netizens also attacked the figure of Ernanda Putra. Ernanda is called anti-criticism for his work which is considered bad by netizens.

In team sports, such as football, jerseys are not just clothes that are worn when competing. Jersei is an identity. Not even a few say that the team jersey is a symbol of the supporters they represent, image, and culture.

That's why, when a team doesn't get satisfactory results, the fans then shout "give everything for this jersey" or "respect the jersey!"

Jersei, especially when talking about the national team, has a crucial role because it represents the values of the entire nation.

Meanwhile, citingKit Kingjersei is considered an important part of a team for several reasons. The first jersey shows identity and integrity. That is, the jersey creates a sense of identity and unity among the team members. When all the team members wore the same uniform, it helps build a strong team spirit and foster a sense of belonging.

Second, the jersey can have a psychological impact both on the team and the opponent. This can increase the team's enthusiasm and confidence, create a sense of pride and empowerment. For opponents, facing a team that is well coordinated can have an effect of intimidation.