The third presidential candidate (candidate) debate which took place on Sunday (7/1/2024) is still being discussed. In addition to the contents of the debate, the clothes worn by the contestants also attracted attention.

Ganjar Pranowo's visual appearance in the debate succeeded in making people turn their attention to him. The number three presidential candidate came to Istora Senayan wearing a bomber jacket, inspired by Tom Cruise in the film Top Gun which was parodied to Top Gan.

This greenarmy jacket filled with patrols was chosen by the Ganjar-Mahfud MD pair because it was considered in accordance with the debate theme at that time, namely discussing defense, security, second-term international relations, globalization, geopoliticals, and foreign politics.

The bomber jacket used by Ganjar is a local product of Timechine Co, while military outdoor shoes made by Exodus57. Local brand Timechine Co has been around since 2015 and has succeeded in attracting international market attention such as the Philippines, Hong Kong, and the United States.

Timechine Co products carry a vintage fashion theme and invite their users back in time. Timechine Co is also inspired by a time machine which means a time machine.

Based on information on its official website, Timechine Co products can be purchased offline via retailers in the Netherlands and Hong Kong or online on timechineco.com. For the bomber jackets worn by Ganjar and Mahfud in the third presidential candidate debate, Timechine Co named it TIM-1 Flight Jacker and priced at Rp1,299,000.

Meanwhile, the Exodos57 shoes used by Ganjar are also local brands. Exodos57 raises art, culture, and local tourism in the form of products and branding activities as marketing strategies and always strives to raise local wisdom in Indonesia.

Since the inaugural debate of the presidential candidate at the end of last year, the appearance of the pair Ganjar Pranowo and Mahfud MD has indeed attracted the most attention. In the first edition, the pair of presidential and vice presidential candidates number three wore white shirts with graffiti accents and doodles (doodles) with three fingers. In addition, Ganjar and Mahfud also wore sneakerslocal to complete their appearance of their catching.

Mode observer Dewi Utari said the three presidential candidates were trying to give their respective persona to attract supporting votes through the outfits worn. In the first debate, Dewi assessed that Ganjar-Mahfud wanted to give a semiformal impression, but still relaxed.

The class is included in the semi-formal clothing match, but what caught my attention was the graffiti accent on Ganjar's shirt with a jargon Sat Set and adoodles depicting three fingers. In my opinion, I was creative andeye catching in the eyes of viewers, "explained Dewi, quoting Antara.

After the first debate, Ganjar Pranowo's only son, Muhammad Zinedine Alam Ganjar, admitted that he helped prepare for the clothes his father was wearing. "I helped my father prepare for tonight's performance. Looking for shoes, clothes, that's why it's good today," said Alam at the Indonesian KPU Office, on December 12, 2023.

At the vice presidential debate held at the Jakarta Convention Center (JCC) on December 22, 2023, Mahfud MD chose to wear regional clothing. The former Chief Justice of the Constitutional Court (MK) chose Madura's typical dress according to its origin.

According to fashion observer and fashion designer from Indonesian Fashion Chamber (IFC) Lisa Fitria, Madura's traditional clothes have two types, namely the priyayi layer and the people's layer. Mahfud's layer is Madura's typical people's dress to show him with the people to build Indonesia.

Ganjar Pranowo also didn't want to be left behind. At that time, he appeared in the clothes of the Rote Tribe, East Nusa Tenggara (NTT). Talking about the message he wanted to convey, Lisa thought this was a form of the Presidential Candidate's concern about the diversity of various ethnicities in Indonesia.

Regarding the Top Gun jackets that Ganjar and Mahfud wore in the last debate, Dewi Utari said the couple chose outfits that were in line with the debate themes. In addition, according to Dewi, Ganjar and Mahfud did not only look dashing but also unique. He also argues that the elements that strengthen Ganjar's uniqueness are located in a mix or emblem that adorns jackets as if he played a fashion statement.

Talking about fashion, most of the public associate it with fashion shows, fashion trends, or the clothing industry. Even though clothing is related to many aspects of life, including politics. Types and styles of clothing are claimed to be a powerful political communication tool.

In an article entitled Transformation of Dress and National Subject Formation of the Indonesian Commoners in the Colonial Period written by Luthfi Adam for Arryman Fellowship on June 19, 2021, it was stated that the distinction of clothing for political purposes had been carried out since the Dutch colonial period. Dutch Colonizers prohibit natives from wearing barbaric clothing, and must wear traditional clothing.

Then in the modern era, political ideology can be shown by means of dress. Conservators usually dress in a conventional style, while progressive flows show themselves in a more radical fashion style.

The first black and Asian vice president, Kamala Harris, also wore clothes as a means of political communication. During the campaign as Vice President Joe Biden until the couple's victory, Harris always wore sneakers and white pants. That is a symbol of the flexibility and re-born of the Democratic pair in the politics of Uncle Sam's country.

At the inauguration, Harris wore a purple coat that symbolizes white and purple. Both white and purple, the two are correlated with support for women's voting rights in the United States.

The purple color is also a symbol that the red color as a representation of the Republican Party and the blue color for the Democratic Party has merged. Quoted from Teen Vogue, Harris used the services of three young black fashion designers, Christopher John Rogers, Kerby-Jean Raymond and Sergio Hudson to design the fashion style.


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