North Sulawesi Museum Reshuffled, Minister Of Culture Encourages Standards Equivalent To The World Museum

Minister of Culture Fadli Zon reviewed the renovation of the North Sulawesi Provincial Museum. (IST)

MANADO - Minister of Culture Fadli Zon emphasized that the renovation of the North Sulawesi Provincial Museum must jump to international museum standards. When reviewing the revitalization process in Manado, Wednesday (26/11), Fadli said that the museum's new design has moved towards modern and has begun to integrate immersive technology or interactive digital technology that makes the exhibition feel more lively.

According to Fadli, the transformation of the museum is now not an option, but a must. He emphasized President Prabowo Subianto's directive that the museum should no longer be merely an artifact storage space. Museum is not just a place to store artifacts, but an educational space, creative space, and an important part of the cultural economy," he said.

Fadli underlined the importance of studying the best practices of world museums such as the Louvre, MoMA,men's, and British Museum. He said world-class museums were able to attract millions of visitors and earn large revenues not only from tickets, but also from merchandise, cafes, restaurants, to MSMEs. Global standards show that about 50 percent of museum revenue comes from merchandise.

He emphasized the strengthening of narrative curation, the presence of educators who were able to carry out storytelling, as well as the role of collections and expressions of local culture as the main pillar of modern museums. The government, said Fadli, supports museum revitalization through the Special Allocation Fund (DAK). He also invited the North Sulawesi cultural community to take advantage of Dana Indonesiana, a funding program that this year supports more than 2,800 communities and individuals in various cultural sectors.

The visit to the North Sulawesi Provincial Museum was also attended by the Governor of North Sulawesi Yulius Selvanus; EVP Government Corporate Business of PT Pos Indonesia, Hendra Sari; Assistant General Administration of the North Sulawesi Regional Secretary, Franciscus Manumpil; Head of the North Sulawesi Culture Service, Yanni Lukas; Acting Head of the North Sulawesi Library Service, Theresia Tendean Sompie. From the Ministry, Special Staff Rachmanda Primayuda were present, Director of History and Summary Agus Mulyana, and Head of BPK Region XVII Sri Sugiharta.

Closing the visit, Fadli expressed his optimism that the North Sulawesi Museum would become a new cultural icon. "I really believe this museum has the potential to become one of the best provincial museums in Indonesia. This is our common pride, cultural assets that must continue to be cared for and revived," he said.