Voyage Digital Partners With Dallas Mavericks To Increase Crypto Engagement For Its Supporters

JAKARTA - Crypto trading platform Voyager Digital has signed a deal with the Dallas Mavericks basketball team aiming to make crypto more accessible through fan engagement and other educational programs.

In an Oct. 27 announcement, Voyager Digital said it would be Mavs' first cryptocurrency broker and international partner on a five-year contract. The trading platform will also own the naming rights to the Mavs Gaming Hub franchise in Dallas, home to the Mavs NBA 2K League team.

“This partnership allows to educate people around the world on how to use crypto in their daily lives", said Voyager Digital co-founder and CEO Steve Ehrlich.

“To achieve true financial freedom and build intergenerational wealth through crypto. We found a great partner to do this with Mavs and its owner, Mark Cuban, who is already very involved in space", added Ehrlich.

Under owner Mark Cuban, the basketball franchise was one of the first in the NBA to accept crypto payments for tickets and merchandise. Mavs first started accepting Bitcoin (BTC) in 2019, and this year expanded to include a meme-based token. This may be due to Cuban being a major supporter of Dogecoin (DOGE),

Many crypto companies and platforms have formed partnerships with sports organizations around the world as the space expands and appears to be becoming more lucrative as sponsors. Crypto derivatives exchange FTX announced it had become an official sponsor of Major League Baseball in June and previously struck a deal to name the Miami Heat's home stadium FTX Arena until 2040. The announcement came after the Mavs kicked off the 2021–22 season on October 6.