Luhut To North Sulawesi Governor: Engage All Officials To Become Local Product Ambassadors

JAKARTA - Coordinating Minister for Maritime Affairs and Investment, Luhut Binsar Pandjaitan, asked North Sulawesi Governor, Olly Dondokambey, to mobilize all regional officials to become ambassadors for local products through the Rainbow Sulawesi National Movement for Proud of Indonesia (Gernas BBI) campaign.

For your information, Gernas BBI this time carries the theme "From Sulawesi Towards Foreign Affairs" and the focus is on encouraging the digitization of micro, small and medium enterprises (MSMEs).

"To the Governor of North Sulawesi, let's support Micro, Small, and Medium Enterprises (MSMEs). Muster all local officials to become brand ambassadors for local products. Show that the government is there for MSMEs", he said at the launch of the Proudly Made in Indonesia movement #PelangiSulawesi, Thursday, August 26.

Furthermore, Luhut appreciated MSMEs that have joined the digital ecosystem, where currently the number has reached 15.5 million MSMEs. According to Luhut, this achievement shows that Indonesia has advanced in the field of technology.

"This is very good, everything is digitized so that without us realizing it, this country has become a very advanced country in the field of technology", he said.

Not only that said Luhut, but the increase in the number of MSMEs in digital trade also proves the results of work and the spirit of cooperation in building the Gernas BBI, considering that after all, but the Indonesian economy also depends on MSMEs.

Luhut also hopes that artisanal MSMEs in North Sulawesi will be able to advance to class and enter the digital trading ecosystem. This is because digitalization is the key to developing the Proudly Made in Indonesia campaign in the country.

"We are confident that North Sulawesi Province will make a significant contribution to achieving the Gernas BBI target, which is targeted at 30 million MSMEs onboarding by 2023", he said.