Marketing Innovation, Krispy Kreme Makes Xbox Donuts

JAKARTA - Krispy Kreme has made Xbox donuts. These sweet donuts are their marketing collaboration with Microsoft to celebrate 20 years of Xbox, and will be on sale in Krispy Kreme stores, wardrobes, and online in the UK and Ireland between August 2 and August 22.

Donuts won't come with a CPU, GPU, or SSD, but you might be able to win that type of hardware in the form of an Xbox Series S.

As part of this marketing campaign, Krispy Kreme is also giving away Microsoft's newest Mini Xbox. You'll need to buy a dozen new Xbox donuts for a chance to win a console, and Krispy Kreme will include a month of Xbox Game Pass Ultimate with every dozen donuts purchased.

The donuts themselves are called Nexus Levels, and are dipped in icing and decorated in the Xbox Nexus design. One donut will be priced at £2.10, or a dozen will be available for £14.45.

Krispy Kreme has even created a hilarious marketing video, featuring a creative director named "Kristina Kareem" and a quality assurance guru named "Xavier Boxell."