Monitoring Gadget Shopping Trends Among The Young Generation

JAKARTA - The trend of gadget spending among young people continues to change. They no longer only focus on features or specifications, but look for a more thorough experience when shopping.

Generation Z and millennials, for example, are not just buying new gadgets, they are also interested in brands that offer added value such as aesthetic design, sustainability, and comfort.

Especially when visiting shops, Gen Z and millennials are not just looking for their dream products. They are also interested in different experiences, ranging from the convenience of the place to the unique sensation of shopping.

This is what Digimap is concerned about, so he continues to strive to pamper Apple fans. One of his efforts is to present the concept of an Apple Premium Partner that also functions as an exploration space.

Farah Fausa Winarsih, Head of Marketing for Apple Product at PT MAP Zona Adiperkasa, revealed that most of the younger generation want to experience new shopping firsthand to try to explore many things.

"There are free classes, for example about how to take good photos, because there are many short features that can be learned, such as open studio sessions or learn a lot," he concluded, Farah at the first Grand Opening Digimap Apple Premium Partner event in Jakarta, at Lotte Mall Kuninga, recently.

In addition, the younger generation also often sees the concept of their store which is deliberately designed with visuals and is interesting as well as making the younger generation not feel bored when looking for dream gadgets.

"The store concept is different, both from its gray white design and the layout is like in the United States, from Apple," he added.