Reaching New Deal, EssilorLuxottica And Meta Will Produce Ray-Ban Glasses Until Next Decade
JAKARTA EssilorLuxottica, a company that helps the production process of Ray-Ban glasses, announced that it has extended its partnership with Meta. Now, both are long-term partners.
Through its official broadcast, EssilorLuxottica said that both sides agreed to collaborate until the next decade. This contract shows that EssilorLuxottica and Meta will make the Ray-Ban glass a multigenerational smart glasses.
Francesco Milleri, Chairman and CEO of EssilorLuxottica, said that making Ray-Ban glasses is an extraordinary collaboration with Meta. The reason is, these smart glasses have succeeded in receiving enthusiasm in many countries.
"(Ray-Ban glasses) proved to be an important milestone in our journey to make glasses the gateway to a connected world," Milleri said. "We hope to continue to map the future of this category together."
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Meanwhile, Mark Zuckerberg as CEO of Meta said that long-term cooperation with EssilorLuxottica is a good thing. By extending the contract for Ray-Ban smart glasses, Zuckerberg believes that Ray-Ban Meta can be the front eyewear technology.
"I am delighted by our long-term plans going forward. We have the opportunity to turn glasses into the next major technology platform, and make it fashionable in the process," Zuckerberg said.
EssilorLuxottica and Meta have collaborated since 2019 and have produced two generations for Ray-Ban smart glasses. Of the many countries that are Ray-Ban Meta's market, these glasses are the most popular in the US, UK, Australia, Austria, France, Germany, Ireland, Italy, and many more.