YouTube Expands Partnership With Shopify, Presents More Brands

JAKARTA - YouTube announced it has expanded its partnership with the Shopify e-commerce platform, to include more brands in the YouTube Shopping affiliate program.

We are excited to announce that we are expanding our partnership with Shopify and allow all eligible Shopify Plus and Advanced traders in the US to sign up for the YouTube affiliate Shopping program, YouTube wrote in its announcement.

updates to our U.S. YouTube Shopping affiliate program🛒enabling all eligible @Shopify Plus & Advanced merchants in the U.S. to sign up🛍️introducing a Chrome extension for creators to easily save products while browsing & tag them in Studio latermore: https://t.co/qYkn1KDrRA

— TeamYouTube (@TeamYouTube) August 20, 2024

updates to our U.S. YouTube Shopping affiliate program🛒enabling all eligible @Shopify Plus & Advanced merchants in the U.S. to sign up🛍️introducing a Chrome extension for creators to easily save products while browsing & tag them in Studio latermore: https://t.co/qYkn1KDrRA

With this expansion, it means YouTube creators will gain access to thousands of new brands they can sign in their shopping videos.

Furthermore, as part of this expansion as well, all eligible Shopify Plus and Advanced traders in the United States (US) can now register for the Expenditure affiliate program.

The expansion of this partnership was carried out by YouTube as their effort to boost e-commerce services in recent years. Apparently, YouTube wants to beat TikTok.

YouTube also announced the launch of a new Chrome extension that allows creators in the US who are part of an affiliated program to store products while browsing brand sites or retailers to find them as soon as they are ready to tag them in the video.

You can even figure out how much you're going to get from tagging a product on your YouTube video without leaving the brand or retail site," the company concluded.