CIRP Study: Apple Watch Series 9 Most Purchased This Year

JAKARTA After making a report on the list of the most popular iPads, CIRP is now releasing the results of a study of the most-purchased Apple Watch model this year. The results of this study were shared on August 14. In a report entitled Apple Watch Tren Model Towards Middle Class, CIRP shows that the device that was ranked first was the Apple Watch Series 9. This device dominated Apple's sales market last June. About 43 percent of consumers surveyed by CIRP have purchased or switched to the Apple Watch Series 9. This wearable device is Apple's latest smart watch model launched at the end of last year, along with the iPhone 15 series. The second position is occupied by the Apple Watch Series 8, the previous generation of Series 9. Although the number of sales is not as much as Series 9 this year, the devices launched in September 2022 are still purchased by 19 consumers from the US. Most likely, the Apple Watch Series 8 was bought because this device has dropped prices after its latest version was launched. Although not as good as the Apple Watch Series 9, the features and sensors in Series 8 are still up-to-date enough to use.

"Unsurprisingly, the current Series 9 and Series 8 flagship models from the previous year were the most popular models. In the latest June 2024 quarter, both contributed nearly two-thirds of Apple Watch sales," CIrp said in its report. Furthermore, the third and fourth positions were occupied by Apple Watch SE and Apple Watch Ultra 2. With a total of 20 percent sales, each of these devices contributed sales results of 12 and 11 percent. The last two positions are occupied by Apple Watch with the usual Ultra and Nike models. There is 9 percent of consumers who buy the original Ultra model and there is 5 percent of consumers who buy the Nike model this year.