Samsung Increases Galaxy Ring Production To Meet High Demand

JAKARTA - Samsung is reportedly increasing production of the Galaxy Ring due to initial market demand showing that the smart ring exceeds expectations.

According to The Elec, Samsung initially planned to produce 400,000 Galaxy Rings. However, due to unexpected demand, this number was increased by 600,000 units.

The Samsung Unpacked event in July was in the spotlight, full of breakthrough innovations. Among other devices launched during the event, the Galaxy Ring has been the center of attention since its debut. Although it was previously required this year, Samsung kept its specifications and launch dates secret until the much-awaited disclosure in July.

The Galaxy Ring surpassed all expectations, selling out during the pre-order phase. It is clear that the demand for this new wearable technology from Samsung is much higher than previously thought.

Now, industry insiders say that Samsung has told suppliers to increase Galaxy Ring production by 150% due to great consumer interest. If true, the South Korean tech giant could ship more than one million units by the end of this year, according to The Ec.

Meanwhile, Finland's wearable company, Oura, surpassed 2.5 million units for its smart ring by 2022. While impressive, it took the company seven years to reach its first million units.

Oura pioneered the smart ring category nearly a decade ago, making it a niche market. But with the inclusion of Samsung, this technology could be mainstream.

The Galaxy Ring stands out from other smart rings by not offering subscription fees, battery life for up to a week, as well as personalized recommendations and insights supported by Galaxy AI.

Sold at a price of 399 US dollars (Rp 6.49 million), this smart ring is now available in the US. However, with low stock and a delayed delivery date until the end of August, buyers must act quickly to secure the size they want.

Despite Samsung's push to speed up production and meet high demand for the Galaxy Ring, consumers may still face stock shortages in the short term as companies seek to replenish stock.