Kuku Bima Sido Muncul Celebrates 20th Anniversary In Semarang

JAKARTA - One of the leading products of PT Industri Jamu and Pharmacy Sido Muncul Tbk (Sido Muncul), Kuku Bima celebrates its 20th anniversary on Thursday, April 25, in Semarang.

Raising the theme of the 'Gathering Wholesale 20 Years of Kuku Bima' event, Sido Muncul invited 20 tours from various regions such as Padang, Pekanbaru, Surabaya, Gresik, Pontianak, Batam, Banjarmasin, Medan, Palembang, Tangerang, Bangka, and Pontianak, to visit the Sido Muncul Factory in the Ungaran area, Semarang.

wholesalers are invited to see firsthand the production process of Kuku Bima and other superior Sido Muncul products, followed by the evening with the Gala Dinner at the Tentrem Hotel Semarang.

In addition, in welcoming the celebration of his 20th anniversary, Kuku Bima also held a limited packaging design competition or limited edition. Later 15 favorite winners, 4 big winners and 1 main winner of the selected work. The launch of Kuku Bima packaging with a limited edition design will be displayed during the Gala Dinner.

This celebration was also enlivened by the presence of the Kuku Bima Brand Ambassadors, starting from Rieke Diah Pitaloka who was the first Brand Ambassador along with the late Donny Kesuma, Chris John, Shanty, Denada, and Novia Bachmid who appeared to fill the event in their distinctive voice.

Director of Sido Muncul, Irwan Hidayat, in his speech expressed his gratitude and appreciation for the achievement of Kuku Bima products at this stage.

I feel proud and grateful for the achievement of Kuku Bima products so that they can be at this stage. Hopefully in the future there will be more innovations and creative ideas that can be produced so that Kuku Bima can be more advanced and accepted in the hearts of the people," said Irwan Hidayat.

On the same occasion, Irwan also explained that the success of Kuku Bima until it was accepted by the community could not be separated from the very big role of his younger brother Sofyan Hidayat in developing Kuku Bima, especially in terms of taste.

Apart from the matter of taste, Irwan also revealed the big role of his younger brother in the distribution of Sido Muncul products with PT Muncul Mekar.

"Mr. Sofyan Hidayat's role is very large in the presence of Kuku Bima. Pak Sofyan who changed his taste from the previous taste to being very delicious like now," said Irwan.

Kuku Bima itself is a beverage product that can increase stamina and maintain endurance so that the body is always healthy. This product was first produced in April 2004 and has been exported to various countries such as Malaysia, Nigeria, Brunei Darussalam, Afghanistan, Jordan and several other countries.

Made with natural ingredients such as Ginseng, Royal Jelly, Honey and various vitamins, this product also has various flavors, ranging from Original taste, Wine, Mangga, Coffee, Jambu, Jeruk, Nanas, Soda Milk, and Wine plus Vitamin C.