Netray Monitoring: Share Free Products, Bulk Free Day Campaign Reaps Praise

JAKARTA PT Modiva celebrates its anniversary by distributing thousands of Deorex products at five KRL stations. This announcement was clearly greeted enthusiastically by netizens who knew this product.

Maintaining body hygiene is important in living life. Body hygiene not only affects the health and self-confidence, but also for the comfort of those around you.

Coinciding with PT Modiva International's birthday on March 8, Deorex named the date "Bautary Free Day". This is a real step of Deorex's commitment to supporting the comfort of life for the world.

To commemorate the 'Bold-Free Day', Deorex distributed tens of thousands of products for free at five strategic KRL stations, namely Sudirman, Tanah Abang, Juanda, Bogor, and Tangerang. The distribution of free products is Deorex's effort to provide practical and effective solutions in overcoming the problem of body odor.

Deorex distributes free body odor products at Sudirman Station. (Doc. Deorex)

Deorex believes that with the right solution, people can be more confident and keep the body clean well. "The Body's Bau Free Day is a moment to raise awareness of the importance of keeping the body clean. Deorex is committed to providing an effective and safe solution to this problem," said PT Modiva International CMO, Ekaputra Suhandojo.

Since the announcement until day H of product distribution, Deorex has been in the spotlight on various social media.

Netray Media Monitoring monitors the conversation of netizens about the product on Twitter and TikTok channels. The monitoring period is carried out from 1 to 13 March 2024 with the word key deorex. As a result, 3.3 thousand uploads containing the keyword were found.

The upload attracted the attention of netizens with an impression of 4.3 thousand reactions. The tweet was uploaded by 1.9 thousand accounts with apotential reach of 30.6 million accounts, "said the Netray report.

At the beginning of monitoring, the discussion of netizens about this product amounted to 70 uploads a day. However, on day H, product distribution, conversations related to keywords peaked, reaching 2.6 thousand uploads a day. Netizens provide more positive sentiment than negative sentiment.

This positive sentiment upload comes from content containing praise for Deorex. In addition to appreciating these sharing activities, netizens gave positive impressions on this anti-perspirant product.

"Kosakata is like cool, funny, crowded, decent, try it, so it's surprising to dominate the ranks of Top Words," Netray's report continued.

In addition to being a slogan in celebrating its anniversary, the hashtag # HariBebasBau is a popular hashtag raised by netizens to welcome this free product. Not only that, but other hashtags that are also widely uploaded to enliven this promotion are #8Maret and #NoBodiesPerfect.

Promotion by distributing the product for free is supplied as a creative campaign for netizens, especially since the distribution location is also considered appropriate. The facilities and public places used by thousands of people per day are allegedly the right location for a campaign.

Netizens' enthusiasm can also be seen from uploads containing experiences in hunting for this free product. Some are willing to jostle, but some are lucky to get Deorex because it coincides when they are at the station. Netizens are also happy about the distribution of these free products. Not even a few netizens get more than one.

Since making the announcement, Deorex @deorex_official's official account has been seen actively overseeing this campaign on platform X. Then on day H distributes free samples, the @deorex_official account gets a lot of mentions from netizens.

In the same monitoring period, the mention for Deorex was at its highest on March 8 with the dominance of positive sentiment.

Warganet appreciates the action of distributing Deorex samples at KRL stations which are considered creative and useful campaigns. Some netizens also thanked the deorex for successfully getting free samples so they could try Deorex products.