Square Enix Will Be More Aggressive In Using AI In Content Development

JAKARTA - The year 2023 is a year where technology is growing very rapidly. For example, the presence of extended reality (XR) which was previously only developed around business applications, now many sectors are combining virtual space with the real world.

In addition, the presence of artificial intelligence (AI) and its potential implications for some time in the past have become the subject of academic debate. However, with the presence of ChatGPT, it allows anyone to easily produce text or translation or engage in text-based dialogue.

However, the expansion of this generative AI capability is now not limited to text at all, in the following months there will be a series of rollouts of generative AI services to various domains, including images, videos, and music.

To that end, Takashi Kiryu, President and Square Representative Director Enix Holdings said they believe the generating AI has the potential to change the process, including programming. Therefore, Square Enix affirms its commitment to use AI more aggressively.

"We also intend to be aggressive in implementing AI and other cutting-edge technologies both in the development of our content and publishing functions," Kiryu said on her official blog, quoted Thursday, January 4.

Kiryu said, in the short term, the company's goal in utilizing AI is to increase development productivity and achieve greater sophistication in their marketing efforts.

"In the long term, we hope to take advantage of the technology to create new forms of content for consumers, because we believe that technological innovation represents business opportunities," he added.

In addition, in terms of the new business domain, Square Enix also identified three company-focused investment areas, namely blockchain entertainment/Web 3.0, AI, and cloud.

"The year 2024 will mark the starting point for our Group to achieve advanced and further growth. We will articulate our new company strategy in the form of a Grand Design and devote ourselves to implementing every initiative of ours," he concluded.