NASA Reuses 'Worm' Logo with Limited Conditions

JAKARTA – The United States Aeronautics and Space Administration (NASA) has officially adopted the worm logo as a complement to their old logo. This logo was unveiled in front of media crew Monday, November 6.

The addition of this logo was welcomed by NASA Associate Administrator Bob Cabana. As a form of appreciation, Cabana awarded the Outstanding Public Achievement Medal to the creator of this design, namely Richard Danne.

According to Cabana, Danne's worm logo design has provided substantial improvements for NASA. Danne has also contributed to helping all their missions.

"Thank you for providing a timely image of the agency (NASA) and also continuing to stand with NASA's meatball icon as one of the most recognizable and popular symbols of what we can achieve when we work together," said Cabana.

Through the inauguration at NASA Headquarters, the space agency will begin using the worm logo for limited use. This logo will be used in conjunction with their original logo which is identical to the color blue and which they call meatball.

NASA's new song, which isn't really new, is quite simple and only uses letters. This logo is called a worm because the curves in the letters are so prominent.

The colors of the logo that was inaugurated are also different. If previously they were more identified with blue, this worm logo is full of red without the addition of other colors.

For your information, NASA deliberately built an identity with a new brand as part of the Federal Design Improvement Program. This design was created by the Danne & Blackburn company in New York.

This worm logo has actually been around since 1985. However, the logo was discontinued in 1992 and returned to use in 2017. This logo was only used for the production of merchandise, but was eventually used alongside the meatball logo.