Porsche To Launch All-electric Crossover Next Year, 920 Volt Electrical System!

JAKARTA - Porsche is adding a new all-electric crossover car to its lineup. CEO Oliver Blume confirmed the addition at the company's presentation to investors Monday, July 25, as reported by Automotive News.

The new crossover will be placed above the successful Macan and Cayenne crossovers in the Porsche lineup. This new crossover is even more likely to bring in some sweet, sweet cash from the previous two variants.

This SUV would be the next logical step to build on the success of the Taycan EV, which has sold more than Porsche's flagship 911 sports car so far. Given how good the Taycan was, they had high hopes for this one. Blume says the new crossover will be a very sporty interpretation of an SUV.

Porsche confirmed that the new EV crossover will incorporate some of the technology from Porsche's cool Mission R concept. These include the Mission R's direct oil-cooled electric motor, a new high-performance battery, and a 920-volt electrical system designed for shorter charge times.

Porsche plans to build a new electric crossover at its factory in Leipzig, Germany, starting in the middle of this decade. Automotive News Europe also previously reported that it would build this new flagship crossover with the Premium Platform Electric architecture co-developed with Audi.

The new variants of the upcoming Macan EV and Panamera EV will also be based on Premium Platform Electric.

The new model comes as part of the company's broader desire to make 80% of its global sales all-electric by 2030. Blume also confirmed that the Porsche 718 will also be electric by the middle of the decade, and the Macan EV is now slated to go on sale in 2024.

The investor presentation Monday, July 25, is an event Porsche is holding for analysts ahead of its initial public offering. So it makes sense that Porsche would announce a profitable-sounding idea that is in line with the current automaker trends there.

It's even more surprising to hear that the automaker has no plans for an electric crossover or SUV at this time. These massive luxury vehicles come with huge profit margins that are too sweet to pass up.

"We are targeting the higher margin segment in particular and aim to capitalize on new sales opportunities in this way," Blume said in a statement.

This does not mean that Porsche's electrification plans are going smoothly. The electric Tiger and its sister Audi Q6 e-tron model were supposed to go on sale next year, but the development of advanced software was delayed.

So if you're one of those purists who doesn't like the new Porsche that has more than two doors, here's good news. If this electric crossover is as big a hit as hoped, it will help ensure there's enough money for R&D (research and development) available to fund new track-ready hardcore 911s for years to come.