Apple's Sales Continue To Decline Despite Interest In High IPhones

Apple's sales have reportedly slumped year-on-year (photo: dock. Apple)

Reportedly, Apple's sales continued to decline behind the demand for higher iPhone devices. Even in the latest BBC report, Apple's revenue fell 1 percent towards the end of the year.

Looking at sales data from July to the end of September, his revenue fell to 89.5 billion US dollars or around IDR 1.4 quadrillion when compared to data in the same month in the previous period.

Many factors have caused Apple's sales to decline, including the decline in public interest in the post-lockdown Mac and iPad. The sales obtained only reached 7.6 billion US dollars (Rp119 trillion), down as much as 11.6 billion US dollars (Rp182 trillion).

Other downwards have emerged in China. Apple reports that their sales have fallen by 2.5 percent this year, although its business in the country continues to grow.

Despite these bad news, Apple stated that some of their services still reached the highest sales. The services Apple alluded to are iCloud and Apple Music.

Both services managed to provide revenue of up to 22.3 billion US dollars or around IDR 350 trillion in California. This figure is an increase of 16 percent from the previous year, according to Apple's own statement.

The year 2023 is nearing its end and Apple continues to work hard in producing more devices. They believe that by the end of this quarter the balance between supply and demand will increase so that it will have an impact on their sales.