Korean Food Online Shopping Trends In Grab Increase By Four Percent

Illustration of online shopping in GrabFood (photo: Grab)

JAKARTA - Entering the end of the year, Grab has re-launched a Culinary Trend & Daily Expenditure Report that reveals consumer habits in using delivery applications.

Based on the data obtained, fried rice is still ranked first and is a favorite food for Indonesians among the various culinary choices in GrabFood, followed by cheese shrimp and tea ice.

Meanwhile, for spending at GrabMart, there are three products that are ordered by the Indonesian people the most, including milk coffee ice, various onions, and odeng.

On the other hand, in the midst of the Korean Waves or Korean waves that are currently happening in Indonesia, Grab also sees an increase in sales of Korean products in GrabFood and GrabMart such as snacks, food, and drinks.

This is evident from Grab data which shows that spending on Korean products in the Grab application is up 4 percent in 2023, compared to 2022.

In addition, to enliven the moment of togetherness with family and closest people at the end of the year, Grab presents the Megahedon program: The Meganess of Year-End Discounts which will take place from November 1, 2023 to January 14, 2024.

"Through Megahedon's program, we hope that consumers can not only save on expenses, but also not miss any valuable moments because of their year-end needs, from food to party supplies, can be directly escorted to the front door of the house," said Hadi Surya Koe, Head of Marketing, GrabFood & GrabMart, Grab Indonesia.