YouTube Impact Report: Seeing YouTube's Impact On Creators

Press Briefing YouTube Impact Report (photo: Dinda Buana/VOI)

JAKARTA - YouTube has re-launched a YouTube Impact Report report with independent consulting firm Oxford Economics, on how the growth of the creator ecosystem and YouTube partners has generated economic value in Indonesia.

This report found that YouTube is a multiformat platform that not only provides direct and indirect financial benefits for creators, but also helps them reach global audiences and explores various sources of income.

For more than 11 years, YouTube has grown rapidly, from what was initially just a place to upload and share videos, and is now a platform for finding audiences, connecting with them, and continuing to develop business.

"I am very happy to see the real impact and influence of YouTube's creative economy in Indonesia. More and more Indonesian creators have found opportunities and audiences on YouTube," said about YouTube's economic contribution, Gautamam Anand, Vice President & Managing Director, YouTube APAC at the Indonesian Creators' Work: Watch Indonesia Grow, Thursday, October 26 in Jakarta.

Furthermore, this report states that there are more than 600,000 creators in Indonesia who have received income related to their presence on YouTube.

Also, more than 6,000 channels in Indonesia have generated money from alternative monetization products in December (2022) alone, an increase of 170 percent compared to the previous year.

"We continue to focus on developing this creative ecosystem and helping creators to succeed through various partner programs, capability improvement initiatives, and other monetization options," concluded Gautam.

Olavina Harahap, Senior Product Marketing Manager, YouTube Southeast Asia also describes how YouTube can have a direct and indirect impact on its creators.

Ola melihat, dampak indirect dari YouTubenya adalah di mana para kreator bisa membuka kesempatan di local area mereka, sehingga mereka memiliki lebih banyak pengaruh dan berkontribusi terhadap lingkungan sekitar.

"Whether it becomes a brand ambassador or becomes a mentor for other businesses or opens a new business business," he explained further.

In addition, the second impact is where these creators can finally create jobs for those around them.

"You can hire employees for their channels, but actually there are also many Indonesian creators who employ other people. Not for channels, for example for other businesses or others," he concluded.