JAKARTA - Elon Musk plans to persuade Apple CEO Tim Cook to lower the cost of subscriptions to X on the App Store, on the pretext of increasing the income of his content creators.
Currently, X users can subscribe to their favorite content creators via the iOS app for exclusive monthly owned content.
Because the subscription uses Apple's in-app purchase system, the company then takes a 30 percent cut as part of App Store taxes.
In a Tweet, Musk wants to change the way that billing is done and maximize the amount creator X will receive.
"People from all over the world post amazing content on 𝕏, but often live in difficult circumstances, where even a few hundred dollars a month changes their lives," Musk said.
Musk said his platform had a policy of not taking any taxes for the first 12 months of a creator's income, then 10 percent thereafter.
But now, Musk has made it clear he won't be taking anything until the total payment exceeds $100,000. Then it will take 10 percent of subscription revenue, but the first 12 months are still free.
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People from every corner of the world post incredible content on 𝕏, but often live in tough circumstances, where even a few hundred…
— Elon Musk (@elonmusk) August 2, 2023
"While we previously said that 𝕏 would store nothing for 12 months, then 10 percent, we changed the policy to 𝕏 store nothing forever, until payments exceeded 100k US dollars, then 10 percent and the first 12 months are still free for all," Musk explained.
Specifically, Musk said he would prefer Apple to take 30 percent of what Twitter keeps on its own, rather than the total value of each subscription transaction.
"Apple does take 30 percent, but I will talk to @tim_cook and see if it can be adjusted to only 30 percent of what 𝕏 keeps to maximize what content creators receive," Musk said.
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Citing Digital Trends, Thursday, August 3, this is not the first time the billionaire has revealed that Apple's 30 percent fee is quite draining.
In November 2022, shortly after acquiring Twitter, Musk tweeted app store costs were clearly too high due to the duopoly of iOS and Android. "This is a hidden 30 percent tax on the internet," Musk said.
Shortly after the tweet, Cook finally invited Musk to Apple's headquarters in Cupertino, USA, to discuss this. While he describes it as a good conversation, the App Store's 30 percent fee still applies.
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