JAKARTA - On Friday, May 12, former NBCUniversal ad chief Linda Yaccarino was announced as CEO of Twitter. This is another blow to NBCUniversal, who recently lost its CEO due to inappropriate relationships with a woman at the company. Linda Yaccarino is considered successful in modernizing the advertising business in NBCUniversal which was later praised while leading sales of NBC Universal and Peacock ads.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
Meanwhile, Twitter has in recent times seen a 80% decline in ad revenue due to concerns advertisers over inappropriate content that could appear alongside their ads after the company lost nearly 80% of staff.
It is hoped that Linda Yaccarino can help restore Twitter's condition and restore trust from advertisers.
VOIR éGALEMENT:
When buying Twitter in October last year, Tesla CEO Elon Musk announced he would focus on new product and technology designs, while Linda Yaccarino will focus on business operations.
At first, Musk had cut thousands of Twitter employees, launched subscription products that allow fraudsters to emulate big brands, and suspended users with whom he disagreed. All these actions have made advertisers reluctant to advertise on the platform.
Tesla's share price closed down 2.4% on Friday and Comcast's stock fell 0.4% to the level of 40.21 US Dollars. As for NBCUniversal, Yaccarino's departure comes at a difficult time due to preparations for the annual advertising presentation at Radio City Music Hall which will take place on Monday, May 15.
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