Nvidia's Latest Gaming Chip RTX 4070 Comes With Artificial Intelligence Features For More Realistic Graphics

Nvidia Corp will present a more sophisticated (AI) artificial intelligence feature. (photo: doc. nvidia)

JAKARTA - Nvidia Corp. announced on Wednesday, April 12 that they will be presenting more sophisticated artificial intelligence (AI) features in one of their chips for mid-range gamers to improve graphics quality. This shows the importance of the gaming industry to the company despite the recent decline in revenue from this segment.

The new RTX 4070 chip, which will start shipping on Thursday, April 13 and will be priced at US$599 (Rp. 8.2 million), places it in the middle of Nvidia's line of graphics processing units (GPUs) which retail for up to US$1,600 ( IDR 23 million).

The upgraded chip replaces the RTX 3060 chip, which, based on survey data from the game distribution platform Steam in March, is the fourth most popular gaming chip on the market.

Although Nvidia's data center chips for training artificial intelligence systems like ChatGPT have seen the company's revenue grow in recent years, around a third of Nvidia's $26.9 billion (IDR 399 trillion) revenue in fiscal 2023 came from gaming chips, despite revenue from the gaming segment fell 27%, impacted by the decline in the overall PC market.

The Nvidia chip helps PC games render images on high-resolution screens more quickly to make games look more realistic. The RTX 4070 chip will be the cheapest chip to use Nvidia's latest AI technology for the purpose.

Instead of calculating the exact value of every pixel on the screen, which can take much longer, Nvidia's latest gaming chip uses artificial intelligence to predict the value of about seven out of every eight pixels, including generating the entire frame using AI.

"Games are not like movies where everything is pre-recorded. Games are dynamic, moving, and there is input from the user. I can't just put a frame in the middle of two frames. I have to really understand the movement between the two frames," said Justin Walker, Nvidia's Senior Director of Product GeForce, in an interview, which was quoted by Reuters.