JAKARTA - Director Christopher Nolan expressed praise to Taylor Swift for releasing the concert film The Eras Tour. According to him, Swift's broadcast strategy is believed to be able to save the cinema industry in the future.
Taylor Swift released her latest concert film, The Eras Tour in theaters. The film occupied the box office last week and competed with feature films that aired at the same time.
Through discussions at the CUNY Graduate Center, Nolan praised Taylor Swift's way of being considered new because the documentary was released in collaboration with cinemas instead of production houses.
Taylor Swift will show the production house, because the concert film is not distributed to the production house. But distributed by cinema owners, AMC, and this will make huge money," Christopher Nolan said.
And this is a format, how to see and share stories, or share valuable experiences. If they (the production house) don't want to, someone will. That's reality," said Nolan again.
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The Eras Tour concert film was done by Taylor Swift and her team without involving any production house. As a result, most of the sales were given to Taylor Swift compared to distributors like other films.
This film also scored 125 million US dollars or equivalent to Rp1.9 trillion for screening worldwide. This figure is predicted to continue to grow considering that several countries have not released this film, including Indonesia.
Not the first time, Christopher Nolan has voiced about a film that is supposed to be shown in theaters instead of streaming. Nolan's decision to keep showing films in theaters made him part with Warner Bros. partners. starting to focus on streaming releases.
His latest film, Oppenheimer is produced by Universal Pictures and shown in theaters.
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