GIS Invites Vlogger And Rembang Communities To Express Creativity On Social Media

JAKARTA - Social media continues to grow rapidly and has evolved from a means of communication to a forum for actualization, establishing relationships, to reaping economic benefits. In the midst of this development, PT Semen Indonesia (Persero) Tbk or GIS continues to campaign for the use of social media in a productive and responsible manner.

Based on the We Are Social report, the number of social media users in Indonesia in January 2023 reached 167 million users, or 60.4 percent of Indonesia's total population of 276.4 million people.

The high number of social media users in Indonesia needs to be accompanied by education to the public, to be wise when receiving information so that it is not easily influenced by incitement or hoaxes, and to be able to control yourself so as not to just share content or comment.

As a company that cares about social issues, PT Semen Indonesia (Persero) Tbk (SIG) invites the Rembang community to wisely express themselves on social media, through the Social Media Workshop and Vlog Competition activities on September 6 - 8, 2023 at Joglo Tani, PT Semen Gresik Factory Rembang, Central Java. This activity entitled 'Ngopi (Ngonten Hepi) Together SIG' was attended by 90 participants from the community, employees and vlogger Rembang.

SIG's Corporate Secretary, Vita Mahreyni, said that the presence of social media has provided easy access to communicate and interact with family or friends, even to channel creativity, establish relationships, and develop business.

However, social media also has a negative side when used irresponsibly and far from ethical and moral values. As a form of corporate social responsibility, GIS invites the public, especially those around the Company's operations, to use social media properly and correctly.

"In addition to preventing the use of social media in a negative direction, GIS also encourages the public to be observant about business opportunities that can be utilized in the midst of rapid social media developments with various features provided by developers. Hopefully this workshop will provide many benefits for all of us," said Vita Mahreyni, in her statement, Monday, September 11.

As speakers for social media activists, Izzati Dwifitriani from Yogyakarta, and Musyaffa from Rembang shared tips and tricks on making positive and interesting content, optimizing business through digital platforms, knowledge related to social media literacy, and building awareness of the impact of hoaxes, as well as the ability to recognize and tackle them.

Residents of Mondoteko Village, Samudra who is familiarly called Oda, are happy to be able to participate and admit that they are lucky, can discuss and interact directly with resource persons and fellow participants, thus increasing their knowledge of social media literacy and content management.

"Alhamdulillah, we were given an understanding to strengthen content. So we were taught how to make interesting content like. If we were asked to give a value of 1 to 10, I would give an 11 for this event," said Samudra.

Meanwhile, Romi Adi, a local influencer, assessed that this activity was very useful as a forum for social media activists, especially in Rembang Regency, to be able to express positively and responsibly.

"Creator content colleagues here are also enthusiastic because they are also cared for by the company and a competition is provided as a forum for issuing creative ideas but are still responsible, to explore positive content related to Edupark at the Rembang Factory. We hope that a similar event can be held again so that it can be more active in promoting various potentials in Rembang, such as Edupark at the Rembang Factory," said Romi Adi.