Amazon Announces AWS Genrative AI Innovation Center Establishment With Investment Of IDR 1.5 Trillion

JAKARTA - Amazon's cloud unit known as AWS is building a $100 million solution to catch up with Microsoft and Google in the generative artificial intelligence market.

According to Bloomberg, the upcoming AWS Generative AI Innovation Center will connect Amazon experts in artificial intelligence and machine learning with clients who want to build applications based on the latest technology. In generative artificial intelligence, algorithms are used to create new content, such as audio, code, image, text, simulation, and video.

Amazon says that Highspots, Twilio, Ryanair, and Lonely Planet will be the first users of this innovation center. With this new hub, the company hopes to sell more cloud services amid increasingly fierce competition in the cloud infrastructure market.

A recent analysis of the Synergy Research Group comparing the largest cloud service providers shows that the company's spending on cloud solutions reached 63 billion US dollars (Rp947.8 trillion) worldwide in the first quarter of 2023, up 20% from the same quarter last year.

Microsoft and Google have the strongest year-on-year growth rate, each experiencing a global market share increase of 23% and 10%. Amazon, which is the leader in cloud infrastructure, managed to maintain a 32% market share in the first quarter.

"We will bring our AWS internal experts for free to a number of AWS customers, focusing on those with significant AWS presence, and helping them accelerate their efforts to realize generative artificial intelligence, through talks," said AWS CEO Adam Slipsky at Bloomberg Tech Summit.

As part of its strategy to compete with major tech competitors, Amazon recently launched Bedrock, an artificial intelligence solution that allows customers to build their own ChatGPT-like models. The company also announced the upcoming Titan, which includes two new basic models developed by Amazon Machine Learning.

On LinkedIn, the latest job position for artificial intelligence engineers shows that Amazon is also preparing to implement a new "search" feature supported by artificial intelligence for their online web store, with an interface similar to ChatGPT.