The Importance Of Google Ads To Maintain Online Business Existence

JAKARTA - Some time ago, SendinAja, a logistics technology platform based in Yogyakarta held a workshop entitled 1 Day Jago Google Ads', and discussed the importance of Google Ads' role, PPC Specialist Niagahoster.

In the workshop, Google Ads & Digital Marketing Expert, Hariyanto Chung said that in the era of digital disruption like today, starting or running an online business really requires a digital marketing role.

Therefore, Hariyanto feels that people who are running a business online need to optimize their existence on Google through Google Ads.

Nevertheless, he also emphasized the importance of understanding cost factors, conversion strategies, renewal hearings, and how to calculate all these factors.

"Small to large-scale business is sailing to find the right route to save on shopping and enlarge ROI (Return On Investment) in Google Ads," Hariyanto said, quoted from his official broadcast Friday, June 9.

Furthermore, Hariyanto revealed that every rupiah that is used for marketing, of course, must be utilized as well as possible. "Moreover, marketing funds tend to be stricter, which means that every rupiah for marketing costs must function properly," he added.

Not to forget, Hariyanto also believes that online businesses can actually exist in Indonesia's digital wilderness, but to read the map, special expertise is needed.

In the workshop, participants gain direct knowledge and practice regarding the needs of online business people, starting from how to effectively advertise on Google Ads, how to analyze campaigns, as well as secret strategies in increasing Search Engine Optimization (SEO) traffic.

Not to forget, online businessmen are also encouraged to be able to implement an advertising transformation strategy that is in accordance with Google Ads' latest business and renewal.

"Participants also get a strategic module containing the right advertising tactics, in order to become an ultimate weapon, participants carry out online business marketing," explained Google Ads, PPC Specialist Niagahoster, Farizky.