National Customer Day: Strengthen Partnerships With Customers, GIS Holds Retailer Gathering

Photo: Doc. Cement Indonesia

JAKARTA - In commemoration of National Customer Day in 2023 and strengthening the marketing network, PT Semen Indonesia (Persero) Tbk (SIG) held a Retailer Gathering for the Solo Raya area at The Sunan Hotel Solo, Central Java, on Tuesday, September 26.

Raising the theme 'Budaya Adiluhung for Advanced Indonesia', the activity which was held as a form of appreciation for loyal GIS customers was attended by 350 building shop owners from various regions in Solo Raya, including Solo, Boyolali, Sragen, Karanganyar, Klaten, Surakarta, Wonogiri, and Sukoharjo.

Retailer Gathering in Solo Raya is part of a series of Retailer Gathering activities organized by SIG in a number of cities in the Central Java region, DI Yogyakarta, East Java and Bali.Corporate Secretary of GIS, Vita Mahreyni expressed her gratitude and appreciation for the loyalty of the partners, as well as synergies that have been running well so far to build business success with GIS, and support development in Indonesia through the provision of quality and quality GIS product solutions.

Solo Raya merupakan wilayah yang memiliki potensi untuk terus berkembang, khususnya di sektor infrastruktur. Hal ini ditandai dengan banyaknya proyek-proyek baru yang bermuncul, seperti pembangunan perkombangunan, gedung perangan, hingga proyek pemerintah. Acara retailer gathering ini memfasilitasi sinergi antara SIG dan para pemilik tokos, mempererat silaturahmi dan membantu menciptakan peluang-peluangan bisnis baru, kata Vita Mahreyni.

According to Vita Mahreyni, two GIS products, namely Semen Gresik and Dynamix, are the favorite cement brands in Solo Raya. This cannot be separated from the role of the owner of the building shop which has an effect on the selection of quality cement products by builders and homeowners. In fact, these two SIG cement brands won the most favorite cement awards by the people of Solo Raya in the Solo Best Brand and Innovation (SBBI) 2023 event.

"Support from building shop owners has helped increase consumer confidence in the Semen Gresik and Dynamix brands so that the absorption of these two products in Solo Raya continues to increase," explained Vita Mahreyni.

In this Retail Gathering, GIS also provides a special promo in the form of discounts for buying cement bags during activities through the spot selling program and gives appreciation in the form of attractive prizes (door prizes) through lottery, customers are also introduced various GIS products with all their advantages.

Currently, GIS has six strong cement brands and is the market leader in each region, including Semen Gresik, Semen Padang, Semen Tonasa, Dynamix, Semen Andalas, and Semen Baturaja. SIG offers multipurpose pocket cement products to cement products for more economical special applications, as well as various types of bulk cement that match the characteristics of each type of project so that it is more efficient and efficient.

GIS also presents concrete solutions that have been developed, such as SpeedCrete for road repairs that have early strength and high performance that can dry in a matter of hours. Then there is ThruCrete, a high absorption-powered concrete product to minimize puddles. SIG has also launched the innovation of the first HE-type hydraulis cement product in Indonesia that has passed the test at the Product Certification Institute (LSPro) of the Ministry of Industry's Center for Materials and Engineering (B4T).

Tri Haryanto (45 years old), the owner of the Tulung Agung building shop in Klaten, said that his party was grateful that he was chosen as the first winner of the spot program to buy the most cement by buying 1,472 tons of cement to get the main prize of motorcycles.

His party admitted that since the beginning of starting a building shop since 1997 with parents, Semen Gresik products have become the main choice to be sold to the market.

"From the beginning, we only sold 5 or 10 zak, the more we came here, the more we developed. The superiority of Semen Gresik, we don't need to offer it hard, consumers will definitely want it, because the quality has been tested for a long time," said Tri Haryanto.

A similar statement was made by Irwan Hari (44 years old), the owner of the Luwes building shop in Wonogiri. He said, when the market competition gets fiercer, end users must be given an understanding of how to choose the best products.

"Providing an understanding of the product is mandatory, because we are retailers. Explanation of products and their uses, to the point of providing input and overcoming complaints, especially for construction personnel who have an important role in product selection," said Irwan Hari.

In addition to being able to gather with old colleagues who work together, his party also received information about a number of new GIS products and also received motorbike prizes through the door prize lottery route.

The concept of this event is good, it can be matched between stores. Many friends have not seen each other for a long time, and tonight can meet old faces," concluded Irwan Hari.