MahakaX And Adhya Group Synergize To Produce Creative And Innovative Products

Photo: Didi Kurniawan/VOI

JAKARTA - Collaboration is one of the key factors in the development of various creative industries ranging from Crafts / Crafts, Showbiz, Film, Design, Music, advertising, to Technology based creative.

Armed with the awareness of the strong collaboration, Adhya Group & makkaX is actively looking for opportunities to combine forces to engage in joint projects to create innovative creative economy products.

By breaking down the silo and promoting cross-corruption, Adhya Group and MahakaX aim to encourage collective growth and make lasting impacts on the creative industry. Through support for Indonesia's creative industry, providing quality experience and entertainment and increasing exposure and utilization of creative products. In order to achieve success in the creative industry, collaboration is not an option that can be ignored.

Adhya Group and MahakaX have the same vision in future strategic cooperation. This collaboration targets development in the field: Media Partner, IP Creation & Development, Film Production, Event, Investment and others.

These two groups have extraordinary traces in the creative business industry. MahakaX with the development of its media network and investment, Adhya Group with the development of various creative business lines ranging from film to domestic and international talent management.

"Through this collaboration, it is hoped that Adhya Group & MahakaX can produce innovative creative products, so that audiences from various elements can gain accessibility and memorable experiences which ultimately have an impact on greater support for local creative products. It is our dream and mission at the Adhya Group to be able to provide the stage for local creative products as much as possible, and be able to enter the global market," said Ricky Wijaya as CEO of Adhya Group, Friday, June 16.

Farash Farich as CEO of MahakaX added that MahakaX and Adhya have the same passion to participate in developing the Indonesian creative economy sector, which for the last 10 years has almost doubled to reach a value of more than IDR 1,100 trillion last year.

"In addition to supporting the growth, collaboration between MahakaX and Adhya is expected to enrich the creative sector with new ideas in the form of digital content, events, and experiences that consumers can enjoy through various platforms. So it is also useful for brand partners to convey messages to their target consumers effectively," explained Farash.