Transactions And Sales On Lazada Platform Increase During Ramadan

Media Gathering Event Lazada Ramadan Sale (photo: Rana/VOI)

JAKARTA Lazada, a digital-based marketplace, says that its company experienced an increase in transactions during Ramadan. This increase does occur every year. This increase is conveyed by SVP Campaign, Traffic, and On-site Marketing Lazada Amelia Tediarjo, the increase in transactions did not only occur in Lazada.E-commercelain such as Shopee, Tokopedia, to TikTok Shop will experience the same thing. "Every year, industrial retailing will definitely experience an increase in sales and transactions due to the increasing demand to prepare Ramadan," Amel said at the Lazada Ramadan Sale event on Thursday, March 14. An increase in transactions on digital store platforms such as Lazada shows that online shopping is still one of the people's favorite choices. According to Amel, shopping is mostly in demand because it is faster and easier. In accordance with Google's research shared by Lazada, 93 percent of users have planned the purchase of goods for Ramadan. Meanwhile, 50 percent of new users want to use e-commerce in the first week of Ramadan. "So from this survey shows that the majority of theircustomerini already know what they are looking for, mostly. That's the first. Second, 50 percent of the desire to shop for Ramadan comes after the first week of fasting," explained Amel.Lazada also conducted a survey of 600 respondents of various ages. The surveys they conducted showed that 95 percent of users would access digital stores and buy after there was a discount given by the application.

Therefore, Lazada's application system will display more relevant items in the Ramadan Daily Sale period. In addition, Lazada will offer a variety of promos and prizes that attract customers, ranging from discount vouchers to Umrah. Amel said that Umroh's prize will be packaged in the game feature at Lazada. The game, named Lucky Egg, can be played in the application by collecting as many diamonds as possible. If accumulated up to 20,000, users can exchange the prizes. In addition to presenting various kinds of attractive prizes for Lazada application users, the e-commerce platform also had time to hold Lazada Seller Festival to prepare and teach sellers on the platform. "We invite hundreds of Indonesian brands and sellers to prepareRamadan Lazada's campagn. We provide teachings and new features in Lazada, how can we use the tooleller and also some powerful moves to successfully adapt Lazada," said Amel.