JAKARTA - OpenAI, a San Francisco-based startup, announced a new feature for their ChatGPT called the "incognito mode" that does not keep a user conversation history or use it to increase artificial intelligence. The company also said it would release a "ChatGPT Business" subscription with additional data controls.

This movement occurred due to increased attention to how ChatGPT and other chatbots inspired by OpenAI manage hundreds of millions of users data that are usually used to increase artificial intelligence.

Italy last month banned the use of ChatGPT for possible privacy breaches, saying OpenAI could resume services if it met demands such as providing tools for consumers to protest their data processing. France and Spain are also starting to investigate this service.

Mira Murati, head of technology OpenAI, told Reuters the company complies with European privacy laws and is working to convince regulators.

This new feature does not arise from the ChatGPT ban in Italy, he said, but from months of efforts to place users "on the driver's seat" in terms of data collection.

Product releases on Tuesday April 25 allowed users to turn off "Chat History & Training" in their settings and export their data. Nicholas Turley, an OpenAI product official who likened this to internet browser incognito mode, said the company would still save 30 days of conversations to monitor abuse before permanently deleting it.

Additionally, the company's business subscriptions that will be available in the next few months will not use conversations for default artificial intelligence model training.

Microsoft Corp, which has invested in OpenAI, has offered ChatGPT to businesses. Murati said the service would appeal to existing cloud provider customers.


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