Searches For Halal Restaurants On Google Increased 50 Percent Throughout 2022

Halal food search results are increasing (photo: Google)

JAKARTA - Ahead of the national holiday of Eid al-Fitr, people began to flock to start their long journey to their hometowns.

Not only to his hometown, maybe some of you plan to vacation to other countries. In a new place, usually we will use Google search engines to find various references to tourist attractions, places to eat, and much more.

According to a Year in Search Google report, throughout 2022, a number of people's high interest in places to eat can be seen that provide halal ingredients and foods that are friendly to the Muslim community.

Searches for halal restaurants increased 50 percent from the previous year. This shows that Muslim communities in Indonesia are increasingly careful and firm in choosing places to eat according to the value adopted.

In addition to halal restaurants, halal foods, halal lifestyles, even specifics about halal noodles, are also keywords that are sought after by many Muslim communities in Indonesia with an increase in the percentage of each search of 40, 30, and 20 percent.

Not only the category of food and beverages that shows an increase in trends related to the needs of Muslims in Indonesia, but also in the telecommunications category.

One of the trends in the Year in Search 2022 report also shows a very drastic increase in the search for the keywords of the umrah internet' package which increased by 360 percent.

This increase can occur as a result of the reopening of access to Umrah for the people of Indonesia since the end of 2021.

With the fact that the majority of Indonesia's population is Muslim, brands can take advantage of this trend to improve the function of their products in order to be able to meet the needs of Muslims.

Not only brands from the telecommunications and food and beverage industries have great opportunities, but other industries can also explore various possibilities to develop innovations around halal or relevant to Islamic values themselves.