Alfa Romeo Reluctant To "War" With German Vehicle Technology

Alfa Romeo on July 3, 2023 has opened an order for Giulia Quadrifoglio and the new Stelvio Quadrifoglio. (Doc. Stellantis)

JAKARTA - Alfa Romeo will adopt a new electronic architecture of its parent company, Stellantis, on their new Giulia by 2025. However, Alfa Romeo boss Jean-Philippe Imparato, has confirmed that this will not lead to a major revolution in the interior design philosophy of this brand, he also insists he will not go to war with German manufacturers in terms of technology in cars.

"Follow the development of digital technology carried out by Mercedes, of course," Imparato told Autocar, July 19.

Imparato also underlined that Aston Martin customers are not car fans looking for an entertainment screen that is half a meter wide in the car or happy with 200 digital aid systems that must be turned on and turned off.

"We are developing our technology, and you will see what we are doing in 2025, when Alfa Romeo is the first to use the STLA Brain electronics architecture of the new Stellantis group. However, it will not change the way our car talks or attracts our customers. We must continue to play according to our advantages," he added.

What Imperato said is based on research on Alfa Romeo customers who show that Alfa Romeo consumers prefer instrument panels or infotainment systems that provide specific information about their car conditions without confusing them with unnecessary information.

"We will keep the cannocchiale (telescopic) instrument panel, and we will have a larger central screen than now, depending on the type of car," he continued.

Meanwhile, Alfa Romeo's future autonomous driving technology will be equipped with separate driving modes described by Imparato as the choice of "I want to drive" and "I want to be driven."

According to him, consumers must choose between the two before starting the trip, to ensure there is no confusion between semi-autonomous operations and full human control.

"But it is important for us to know which system will provide added value, and which one should we leave behind," said Imparato.

With a selective approach to vehicle technology and sticking to its traditional advantages, Alfa Romeo is said to remain loyal to his identity and promise an unmatched driving experience for sports car enthusiasts.

In 2025, automotive lovers will see the results of the implementation of the new technology promised by Alfa Romeo, whether it is true that they can maintain the attractiveness and characteristics of the classics that are always attached to this brand.