Ministry Of Health: Needs To Rebrand Traditional Bali Drugs

The opening atmosphere of the Usadha Bali Exhibition at Sangggingan Read Park, Ubud, Gianyar, Bali, Monday (10/7/2023). BETWEEN/HO-Puri Kauhan Ubud

JAKARTA - Acting Director of Community Health Governance of the Ministry of Health, Iwan Halwani, said that it is necessary to rebrand Balinese usadha practitioners or traditional Balinese medical knowledge by highlighting the characteristics, benefits, and is expected to enter the tour package. "What the Balinese Usadha practitioners need to do is rebranding which is more tempting," said Iwan in a statement received in Jakarta, Antara, Tuesday, July 11. What he means by being more tempting is to highlight the characteristics, benefits, and make traditional Balinese medicine enter the tour package. "Can you do it, welcome drink in Bali is treated to herbal medicine? The economic potential is extraordinary. Make Balinese characteristics, made in Bali. This means that if the material is turmeric, it really is planted in Bali," he said. Meanwhile, the Head of the Bali Provincial Health Office, I Nyoman Gede Anom, believes that traditional medicine in Bali will develop positively in the future. Especially in the near future, Wellness Tourism will launch. This means that tourists who visit Bali not only enjoy the beauty of the island of Bali, but also enjoy local wisdom, namely the traditional Balinese treatment technique. Anom also invited Gotra Pangusada Bali as the official forum for the cleric to get ready. "Please make a place like an orphanage. Who knows, there are gotra friends who have a coffee plantation, please offer it. Later we will direct the patient there. We offer it to enter the wellness tourism package," he said. Anom is optimistic that this health tour package will be launched in August 2023. "Next month we will launch (launch), so after being treated at the tourist hospital, they feel sore that they can be relaxed," he said. Meanwhile, regarding herbal products, Gede Anom said that he had explored cooperation with PHRI Bali. Related to lifting Balinese herbal products as a support for tourism. "There are 2 local Balinese herbal products that we convey to PHRI. That is to be presented as welcome drink, there are 22 kinds of flavors. At least we can enter hotels in Badung first. This is just an MoU," he said. The 5th day of the Wariga Festival Usadha Siddhi has thoroughly explored the development of traditional medicine in Indonesia. Starting from the opening of the Usadha Bali Exhibition at Sanggingan Read Park, Ubud, Gianyar, Bali. Monday (10/7) which exhibited various things related to Balinese clerics. From the introduction of medicinal plants, the process of making traditional Balinese medicines, Balinese usadha products, books on usadha and wariga or Balinese dating, and other matters related to usadha and wariga.

The exhibition was opened online by the Indonesian Minister of Health Budi Gunadi Sadikin.