Bliblimart Launches Campaign Calculated To Be Profitless, This Is A Benefit For Consumers

EVP Consumer Goods and Lifestyle Blibli Fransisca Krisantia Nugraha. (Theresia Agahtha / VOI)

JAKARTA - Bliblimart, a special product category that provides various daily needs from Blibli, launched the campaign 'Being Counted Untung'. The launch is an effort to reinforce its commitment to providing the best service and shopping experience for customers.

Based on data from the Central Statistics Agency (BPS), household consumption is still the main contributor to Indonesia's Gross Domestic Product (GDP) in the first quarter of 2023.

Meanwhile, based on data from the 2022 Soybean Trend, the presence of digital platforms to shop for daily necessities or e-groceries is still in demand by consumers in the country.

EVP Consumer Goods and Lifestyle Blibli Fransisca Krisantia Nugraha said there were three main factors considering customers in shopping for daily necessities.

First, competitive prices are still the main attraction for customers. Second, product quality and choice. Third or last is effectiveness and time efficiency.

"This is what underlies us in strengthening our commitment to provide the best service through the Count-Hitung campaign. It must be useful," Krisantia said in the Media Perspective Discussion on E-groceries in the Pondok Indah area, South Jakarta, Thursday, June 22.

The woman who is often called Kris added that Blibli comes with various added value features according to customer needs and preferences, such as free shipping and various seasonal attractive offers as solutions for customers who "Reluctant to Lose Promo".

There is also a Langganan feature to facilitate routinely needed household spending. In addition, customers can also get a seamless shopping experience with multiple benefits from Blibli, Tiket.com, and Ranch Market through Blibli Ticket Rewards shopping points.

It doesn't stop there, through the Blibli Tiket ecosystem, Ranch Market is part of Blibli's main service to present a variety of quality products.

With Ranch's supermarket chain, customers can shop for daily necessities online and take them directly at the desired outlet.

"Blibli also prioritizes omnichannel solutions through the Click&Collect feature to answer various customer preferences in shopping," he said.

Then, for customers who "Reluctant to lose time" Blibli has a 'feature of 2 hours to' to meet their daily needs quickly.

Meanwhile, Rusdy Sumantri, Consumer Insights Director of NielsenIQ Indonesia Rusdy Sumantri said the solution provided by Bliblimart reflects consumer needs in shopping for daily necessities.

"The various innovations presented by Blibli in the Bliblimart shopping category are relevant to customer behavior. The price, quality, and time aspects that are the benchmarks for customers in determining the choice are answered by the solution provided by Bliblimart," he said.