JAKARTA - Peloton, a leading fitness platform, announced its exclusive partnership with the short video platform TikTok, to bring sports content to the TikTok community.
Through this partnership, the two platforms will combine culture and creativity to inspire a new generation of fitness creators and content.
Pelotons and TikTok move at a cultural pace to better serve our respective audiences. We collectively realize that the way people interact with fitness continues to change," said Oli Snoddy, Vice President of Consumer Marketing at Peloton in a broadcast quoted on Saturday, January 6.
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With more than a billion TikTok users, through #TikTokFitness, it is hoped that it can provide deep inspiration and have a positive impact on more creative health content, to more people.
"We are very pleased that this partnership will bring inspiring fitness content and entertain Peloton users who come to TikTok to study, connect with instructors, share fitness trips, and find communities," Sofia Hernandez, Head of Global Business Marketing on TikTok.
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