Sun Life Indonesia Strengthens Business Penetration In East Java By Inaugurating Independent Marketing Office In Surabaya

Photo: Doc. Sun Life Indonesia

JAKARTA - Sun Life Indonesia has again confirmed its commitment to strengthening and increasing the penetration of the insurance market in the East Java region, by adding an Independent Marketing Office (KPM) in the city of Surabaya. Located on Jalan Sumatra No. 108 - Gubeng, the presence of KPM is a strategic step for Sun Life Indonesia to reinforce its commitment to providing wider access and insurance services for marketers and customers in the city.

East Java is one of the provinces with a high Financial Literacy and Inclusion Index. Data from the Financial Services Authority (OJK) shows that the level of financial inclusion in East Java in 2022 will reach 92.99 percent, exceeding the national average of 85.10 percent. Likewise with the level of financial literacy in 2022, where East Java recorded a figure of 55.33 percent compared to the national average of 49.68 percent.

This fact also confirms the high need for financial products and comprehensive protection solutions for the people in the province.

Shierly Ge as the Chief Officer of Sun Life Indonesia revealed that Surabaya is one of the very important markets for Sun Life, and the opening of this new KPM is a strategic step for his party in reaching wider community needs.

The high level of financial literacy and inclusion in Surabaya indicates that people in East Java have a high need and readiness for financial solutions that can provide protection and stability for the future. In response to increasing demand, we continue to increase the number of marketers in Surabaya and develop comprehensive product innovations to ensure that each individual can get easy access, services, and quality protection solutions from Sun Life Indonesia," he explained, in a written statement, Saturday, February 17.

The addition of KPM in Surabaya, according to Shierly, could further strengthen the understanding and utilization of financial services in the growing people of East Java, especially the city of Surabaya. Shierly also emphasized that Sun Life Indonesia is still committed and consistent in expanding the reach of insurance services to all levels of society, by offering holistic financial and protection solutions.

"We have designed this Surabaya Gubeng KPM to be more perfect with the existence of training space, frequency, meeting areas, and discussions. The presence of this facility is expected to be an ideal place for marketers and customers to discuss their financial plans more comfortably. In line with Sun Life's vision in Indonesia, we want to continue to help the community achieve sustainable financial stability, while helping to promote equitable equity inclusion and financial literacy in East Java," said Wirasto Koesdiantoro as the Agency Director and owner of KPM Surabaya Gubeng.. "Sun Life Indonesia's marketers play an important role in realizing our business strategy to strengthen our presence across distribution channels, including agency distribution. We believe that through product innovation, programs, and services, Sun Life Indonesia can become a trusted partner for millions of Indonesian families in planning and achieving a brighter future," Shierly concluded.