TikTok Partners With SalesForce To Update Integration Systems For Advertisers

TikTok is working with SalesForce in expanding the reach of advertisers' businesses (photo: dock. TikTok)

TikTok is building a partnership with SalesForce, a closed-based software company, in integrating prospects for advertisers in new ways.

Using Salesforce Marketing Cloud, TikTok seeks to provide an integration solution without code. Later, advertisers on TikTok can move their prospects to the SalesForce platform.

Salesforce Marketing Cloud is a digital marketing platform designed to improve personalized and relevant experiences using Artificial Intelligence (AI).

According to TikTok, the integration solution to the SalesForce platform is the right step. This integration is able to help advertisers expand the reach of audiences and communities.

"Supported by the new way people find and connect with businesses, we are excited to partner with SalesForce to help advertisers capture the interesting TikTok community," said TikTok Product Partnership Head Lorry Destainville.

TikTok realizes that this integration will bring some benefits. First, advertisers need not bother in integrating their prospects. The reason is, the platform presented by SalesForce will present a special marketing team.

In addition, advertisers don't have to bother spending much time designing prospects. Salesforce Marketing Cloud will synchronize prospects from TikTok in real-time.

After the prospects are made by TikTok, the sales and marketing team can directly access prospects at the Salesforce Marketing Cloud. This fast process can expand the business network more easily.