TikTok And YouTube Will Make E-commerce, Lazada Hopes To Compete Healthyly

VP, Category Management Lazada Indonesia, Sophisticated Satriatama (photo: Dinda Buana/VOI)

JAKARTA - TikTok and YouTube are considering joining Meta in applying for an e-commerce license in Indonesia. Lazada as one of the e-commerce platforms in Indonesia admits that he does not feel rivaled by the news.

"Yes, it's competition. But whatever will happen, I think what will benefit is the seller and buyer," said VP, Category Management Lazada Indonesia, Sophisticated Satriatama after the Media Briefing Lazada Seller Conference 2023 on Friday, October 27.

Furthermore, Sophisticated also continues to support the presence of this new e-commerce platform that can create a digital creative economy with healthy competition.

"So, let's create a healthy creative and digital economy, so that it's complete," said Sophisticated.

In addition, Sophisticated also commented on the effects of users and sellers after the TikTok Shop service officially closed on October 4. According to him, since now, traders in Lazada have increased. However, he did not know whether this growth occurred due to the closure of the TikTok Shop or because of Lazada's own program.

"To be honest, it's a bit difficult for us to say that there are problems next to us, then the numbers in our sellers go up. Because earlier we shared with fitria, our program is also a lot," said Sophisticated to the media.

"So we really don't know, this is going up because of our good program, whether from there. But I think we are more confident that this is because of our program, even from before it was closed (TikTok Shop), because our numbers are always going up," he said.