What Are App Tracking Feature Pros And Contras On IPhone?

Application tracking features on iPhone (Photo: Apple)

JAKARTA - Apple has an application tracking feature or so-called Tracking App. This feature was launched in the iOS 14.5 version of the system update in April 2021.

Starting at iOS 14.5, iPadOS 14.5, and most recently the app is required to ask for your permission if you want to track you across other company-owned apps and websites, for targeted advertising purposes or advertising measurements, or if the information collected is shared with a data broker.

The application tracking term is pretty clear and refers to what happens behind the scenes when you use the app on your iPhone. Your Ktika opens apps, websites, or even plays games, app tracking will monitor you and collect data about what activity you do there.

This activity includes the use of apps, how long you use your apps, locations, and interactions with in-app ads. However, if you don't like it, you can easily stop tracking individual apps on your iPhone.

Then, what are the pros and cons of tracking the application on the iPhone, let's peel it one by one.

Personalized Ads

When your activity is tracked on an app, app developers can better understand your interests and preferences. This allows the app to display ads that are relevant to you so you can find products, offers, services, and content that you really like and may need.

Location-Based Recommendations

Usually, when an app knows where you are, they can recommend nearby stores, restaurants, shops, events, and services that meet what you want and need. This is very useful if you travel and want to explore new places without any complexity.

Another benefit is when you can monitor food delivery or products in real-time, and to find out the weather conditions around you.

This story is never complete without bad or good weighting. To be fully aware of what you choose, it's important to know the loss. This section will briefly review the counter-tracking of the app and why it's not everyone's tea cup.

Your Privacy Is Compromised

Privacy is one of the biggest dilemmas in today's technology world. If you choose to let apps track you, know that your browsing habits, locations, application usage, and even some personal data can be accessed by entities. There is always the possibility that your information falls into the wrong hands and is misused, causing you to face certain risks, no matter how minimal it is.

Targeted Ads

While personalized ads are quite helpful in various ways, you may be bombarded with multiple ads, which can be annoying and annoying. Repeatedly seeing ads about things you might be looking for may also make users feel uncomfortable.

Absorb Many Battery Power

Continuous tracking will consume a large amount of your iPhone battery and power, especially if it requires location services to be activated as well. No one wants to run out of battery, you can disable that tracking.