TikTok Officially Launches E-commerce Business In The United States

TikTok has officially launched its e-commerce business in the United States (photo: twitter @tiktok)

JAKARTA - TikTok has officially launched its e-commerce business in the United States after several months of testing. This was revealed according to a blog post on Tuesday, September 12 because its Chinese owner, ByteDance, is trying to take advantage of the popularity of this social media application.

TikTok brings online shopping features through a series of features in its main apps and hopes to emulate the success of Asian platforms such as Shein and PDD Holdings' Guests.

We're introducing a new way for people to find and shop for their favorite products 🛍️ with the launch of TikTok Shop for merchants, creators and customers in the US. Learn more on our Newsroom👇 https://t.co/PHNTZBJjbf

— TikTokComms (@TikTokComms) September 12, 2023

We're introducing a new way for people to find and shop for their favorite products 🛍️ with the launch of TikTok Shop for merchants, creators and customers in the US. Learn more on our Newsroom👇 https://t.co/PHNTZBJjbf

More than 150 million TikTok users in the United States can now view live videos and broadcasts with links to buy goods on their feed, as TikTok provides tools to content creators, brands, and traders to create Purchasable content.

New features include shopping tabs, where businesses can display their products with logistics and payment solutions supported by TikTok.

The social media company also integrates its shopping services with various third-party platforms such as Shopify, Salesforce, and Zendesk.

TikTok's online marketplace, which has reportedly been under development in the United States since November, is available in countries such as Thailand, Vietnam, Malaysia, the Philippines, Singapore, Indonesia, and the UK.