The Winner Of His Binance Art Design Will Be Integrated At The Pierre Gasly Helmet At The Abu Dhabi Grand Prix

F1 racer from France, Pierre Gasly from the Alpine F1 team (photo: twitter @PierreGASLY)

JAKARTA - The winners of the art competition that was just organized by Binance will find their designs displayed on the helmets of racing car racer Pierre Gasly from the Alpine Formula One team during the Abu Dhabi Grand Prix on November 26, 2023.

The Binance crypto exchange announced a helmet design competition to select a short list of winning art, which will be used as a helmet art work for Gasly, which won the Italian Grand Prix 2020.

Gasly described the collaboration with Binance as an opportunity "to engage with the F1 community and crypto in a creative and innovative way." Participants do not need to be Binance users, opening up opportunities for non-crypto F1 fans as well. The last date to deliver helmet designs is September 8, while winners are announced on September 15.

Here's your chance to design @PierreGASLY's F1 helmet!Pierre will be wearing the winning design throughout the Abu Dhabi race weekend in November.May the best design win! #GASLYxBinance

— Binance (@binance) August 23, 2023

Here's your chance to design @PierreGASLY's F1 Helmet!Pierre will be wearing the winning design through the Abu Dhabi race weekend in November.May the best design win! #GASLYxBinance

According to the crypto exchange, the helmet design that reflects Binance's innovative values and ethos while engaging with the motorcycle sports community has the greatest chance of winning the contest.

"I can't wait to show off the winning design that will show an innovative spirit with us that will accompany me in the prestigious Abu Dhabi Grand Prix," Gasly said.

Winners will also receive replica helmets signed privately by Gasly. Binance has also partnered with other influential celebrities, such as football legend Cristiano Ronaldo and leading football club, to increase fan involvement.

Amid the huge regulatory challenges affecting Binance, the crypto exchange continues to collaborate with A-list celebrities to remain relevant among crypto investors.

On August 21, Binance announced a partnership with legendary singer The Weeknd to facilitate the Web3 After Hours Til Dawn-based concert tour.

Fans in Australia will be offered two nonfungible tokens (NFTs) NFT Souvenirs and NFT Tur which will allow new engagement lines with The Weeknd. As part of this deal, Binance is committed to donating $2 million to The Weeknd's XO Humanitarian Fund.